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NBA Finals Game 1 Draws 11 Million Viewers on ABC

The 2024 NBA Finals – the Boston Celtics 18-point victory over the Dallas Mavericks – delivered the largest Game 1 audience share ever on ABC with 20.3 percent, quadrupling the viewership of the closest competition on television, according to Nielsen. Boston dominated Dallas in Game 1 by the score of 107-89. Additionally, the audience share in the coveted […]

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Google Shuts Down Coordinated YouTube Campaigns From Russia, Iran, China

Google released its Threat Analysis Bulletin for the month of October. This bulletin includes coordinated influence operation campaigns that were removed from Google’s platforms — primarily YouTube — in the fourth quarter of 2023. The campaigns are mainly from nation states looking to spread propaganda to promote their own governments or against other nations. This […]

News YouTube

YouTube Pays Music Industry $6 Billion Over Past Year

YouTube says it has paid the music industry $6 billion in ad revenue sharing and subscriptions for the 12 months between July 2021 and June 2022. This is a $2 billion increase from the $4 billion contribution announced in 2021. The announcement was made by Lyor Cohen, Global Head of Music for YouTube. YouTube, owned by […]

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eBay Brings Back Pimp My Ride on YouTube

MTV U.K. has joined forces with eBay to revive Pimp My Ride — a fan-favorite automotive makeover show from the 2000s — for a six-part YouTube series, hosted by British rapper Lady Leshurr. Each 15-minute episode sees Leshurr alongside British autoshop Wrench Studios as they transform everything from a restored 1966 Volkswagen Beetle to a […]

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YouTube Launches Shopping With Shopify

Shopify and YouTube are partnering to give merchants and creators a powerful new way to connect to consumers, build their businesses, and share their stories. With the launch of the YouTube Shopping on Shopify, merchants can easily integrate their online store with one of the world’s biggest entertainment platforms—reaching over 2 billion monthly logged-in users—to […]

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YouTube Star MrBeast Launching New Snack Line

MrBeast, the top-earning You Tube star according to Forbes, is launching a new snack line. AKA Jimmy Donaldson, MrBeast’s snack line is called Feastables, a better-for-you snacking brand rooted in gamified experiences. [Photo above: Jimmy Donaldson, MrBeast, with his new line of snack bars.] Feastables’ first launch is the MrBeast Bar, a gluten-free chocolate bar […]

News YouTube

Ed Sheeran Promotes YouTube Shorts

Grammy Award-winning artist Ed Sheeran has unveiled 14 YouTube Shorts, giving fans the first full preview of his forthcoming album “=” (Equals), only on YouTube. “=” is the fourth installment in Sheeran’s symbol album series, and he is giving fans a first-ever album preview on YouTube Shorts with a glimpse into all 14 tracks ahead […]