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NBA Finals Game 1 Draws 11 Million Viewers on ABC

The 2024 NBA Finals – the Boston Celtics 18-point victory over the Dallas Mavericks – delivered the largest Game 1 audience share ever on ABC with 20.3 percent, quadrupling the viewership of the closest competition on television, according to Nielsen.

Boston dominated Dallas in Game 1 by the score of 107-89.

Additionally, the audience share in the coveted 18-34 demographic – 49.6 percent – is the largest ever for an NBA Finals Game 1 on ABC.

Last night’s Game 1 averaged 11 million viewers, peaking with more than 12 million viewers from 9:15-9:30 p.m. ET. NBA Finals Game 2 is this Sunday, June 9, at 8 p.m. ET on ABC from TD Garden in Boston, MA.