Venture Capital

Some Like it Hot! Tupita Foods Lands $2.6 Million Seed Funding

SAN FRANCISCO — Tia Lupita Foods has closed a seed round of $2.6 million, underscoring rising demand for the brand’s growing product portfolio and rapid expansion into major retailers across the nation. The entire round was raised by Mexican investors led by Santatera Capital and GBM Ventures, strategic funds with established track records in the F&B and consumer products sector.

This funding signifies not only a unified confidence in Tia Lupita’s business model but also helps to further the company’s growing presence in the ‘better-for-you’ Mexican food segment. Early this year, Tia Lupita first secured investment in Shark Tank from Kevin O’Leary, where the brand was catapulted to the national stage.

“With this large capital infusion, we plan to grow our team, accelerate new product development, and expand into new markets,” said Founder Hector Saldivar.

Tia Lupita’s origin story is centered on a family hot sauce recipe curated by Saldivar’s mother, Tia Lupita. Recognizing its commercial potential in San Francisco in 2018, Saldivar asked for and received his mother’s blessing to bring the sauce to market. Today, the company’s sustainable offerings have expanded to include Grain-Free Cactus Tortilla Chips, Salsa Macha (Mexican Chili Crisp), and Cactus Tortillas, signifying robust growth and diversification.

Tia Lupita’s famed hot sauces and other delicious products are available at Whole Foods Market, Publix, HEB, Sprouts Farmers Market, Target, Walmart, Albertsons, and other finer grocers from coast to coast.