Instagram Expanding Gifts for Creators

Instagram announced it is expanding Gifts on its service to more creators across the US, offering a way for creators to begin earning money on reels from their audience.

The company began testing gifts on Instagram in November, which let followers show their appreciation through direct monetary support.

You can receive gifts from supporters who purchase them directly within the Instagram app using Stars. These themed virtual gifts let people creatively express their appreciation for you, which can result in earning money.

Viewers will purchase stars and use them to send you gifts on Instagram. Instagram will then provide you with a revenue share from your reels that received gifts on a monthly basis equal to $.01 USD for every star received from fans.