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Silicon Valley Has Big Presence in Super Bowl Ads

Silicon Valley will have a big presence in advertising during Sunday’s Super Bowl game between Kansas City and Philadelphia on Fox Network.

Apple will be the sponsor of the halftime music show featuring Rihanna, replacing Pepsi, which had been the halftime sponsor for the past decade.

Netflix is teaming up with GM in a 60-second commercial with comedian Will Ferrell promoting GM’s electric vehicles and various Netflix shows.

Doordash will have an ad during the Big Game promoting its grocery delivery service.

Uber will have a 60-second commercial promoting its Uber One subscription service. The ad features Diddy, Montell Jordan, Kelis, Donna Lewis, Ylvis, and Haddaway

Google will air a 90-second ad featuring its Pixel phone starring Amy Schumer, Doja Cat and Giannis Antetokounmpo.

Workday will run its first Super Bowl ad with appearances by musicians Paul Stanley of KISS, Pat Benatar, Billy Idol and Ozzy Osbourne.

Intuit will have a 60-second commercial promoting its TurboTax tax prep software. It will be the 10th time the company has advertised in the Super Bowl.

Companies will be spending big bucks to promote their services to a global audience. Fox is reportedly charging up to $7 million for a 30-second commercial during the Big Game.