SAN FRANCISCO — Apollo.io, which develops a go-to-market (GTM) solution for sales and marketing teams, has landed $100 million in Series D funding led by Bain Capital Ventures (BCV), with participation from existing investors Sequoia Capital, Tribe Capital, and Nexus Venture Partners. Following the company’s Series C in March 2022, this investment brings the company’s total funding to approximately $250 million while nearly doubling the valuation of the company at $1.6 billion.
The company says it has grown revenue 9x over the last two years and currently serves over three million GTM professionals at over 500,000 companies from startups to global enterprises including Qualtrics, Customer.io, and Census. This cash injection will allow it to more than double employee count to continue building the next generation of GTM.
Sales today is more challenging than ever before. The traditional go-to-market tech stack includes disparate tools that are complex to set up, difficult to integrate, cost-prohibitive to most businesses, and most importantly, offer no intelligent end-to-end GTM guidance. According to Salesforce’s 2022 State of Sales Report, sales teams use an average of 10 tools to close deals and reps say they’re only spending 28 percent of their week actually selling, with the majority of their time consumed by other tasks like deal management and data entry.
By building sales intelligence, engagement, and execution workflows on top of Apollo’s proprietary B2B buyer database, Apollo enables sales and marketing teams to operationalize their go-to-market strategy, generate pipeline, win deals, and improve team performance with AI-driven GTM guidance — all in one streamlined platform.
“In line with our mission to make world-class go-to-market solutions simple and accessible to all, we have experienced unprecedented product-led growth during a time of economic uncertainty,” said Tim Zheng, Co-Founder and CEO at Apollo. “Our investors, led by Bain Capital Ventures, bring a new level of sophistication to the table that will accelerate Apollo.io’s journey from startup to scaleup. We look forward to expanding our offering for sales professionals to effectively target, engage, and convert buyers into long-lasting customers.”
“Apollo.io has built the ideal unified GTM platform — from data to engagement to deal execution to forecasting — and is in a fabulous position to combine Generative AI with their B2B buyer database to optimize and ultimately re-invent sales software,” said Sonya Huang, Partner at Sequoia Capital.