Roku to Launch Own Line of TVs

Roku announced at CES in Las Vegas that it will launch its own brand of television sets beginning this spring.

Roku has over 70 million accounts worldwide for its streaming platform available on certain TV brands and via its own devices that can plug into TVs.

The new lineup of Roku-branded TVs — Roku Select and Roku Plus Series — feature HD and 4K. They are the first ever to be both designed and made by Roku. Roku Select and Plus Series TVs, as well as a new Roku TV Wireless Soundbar, will be available in the U.S. in spring 2023.

The Roku Select and Plus Series TVs will be available in the U.S. beginning spring of 2023 with retail prices ranging from $119 to $999 for the full lineup of 24” – 75” models.

Available in 11 models ranging from 24” to 75”, the new Roku Select and Plus Series TVs will focus on the features that streamers have come to love. All HD offerings will include Roku Voice Remotes, while all Plus Series TVs will come with Roku Voice Remote Pros. Roku-branded TVs will offer an expanded audio ecosystem, using the all-new Roku TV Wireless Soundbar, to make consumers’ home theater set-up simple and wire-free. Additionally, all Roku-branded TV models will continue to offer fan favorite features including Find My Remote, Private Listening, and access to great content like live TV and sports.

“Over the past 20 years, Roku has been instrumental in what is now the mainstream way to enjoy a great television series, a classic movie, or live sports,” said Mustafa Ozgen, President, Devices, Roku. “Our goal is to continue to create an even better TV experience for everyone. These Roku-branded TVs will not only complement the current lineup of partner-branded Roku TV models, but also allow us to enable future smart TV innovations. The streaming revolution has only just begun.