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Smartphone Form Factors: Strategy Analytics Compares Galaxy Z Flip and Motorola RAZOR

Clamshell Devices Still Need to Come Down in Price for Widespread Adoption

BOSTON--(BUSINESS WIRE)--As the trend for new form-factors in smartphones continues, a new report from the User Experience Strategies Service (UXS) at Strategy Analytics has compared the Motorola RAZR and the Samsung Galaxy Z Flip. Evaluating potential use cases, impact on the smartphone market and implications for other foldable and flexible displays, the main benefit of foldable form factors is apparent when they are NOT in use. The clamshell form factor folds smaller for storage than any other smartphone.



Key report findings include:

  • The Motorola RAZR provides exterior display functionality through a touchscreen which allows users to interact with notifications and archive emails, in addition to other basic functions without needing to open the device.
  • The longer displays of both the Z Flip and the RAZR provide a slightly enhanced multitasking experience over smaller devices, while their smaller width provides for relatively easy access to the top window.
  • The 21:9 aspect ratio on each device provides a better overall experience for cinematic viewing, but does not enhance viewing short form video. This results in a less than optimal experience for media more commonly watched on smartphones.

Chris Schreiner, Director, Syndicated Research and report author commented, “Comparing the two clamshell devices, the Samsung Galaxy Z Flip provides a superior experience overall. This device has a significantly better camera experience, a larger interior display due to design and better specifications for interior display resolution, camera, battery, and processor. But front display functionality is a significant feature that is lacking and one area where the Motorola Razor surpasses the Samsung Galaxy Z Flip.”

Added Kevin Nolan, VP, UXIP, “Nevertheless, preference regarding foldable display form-factors is a matter of which shortcomings are less bothersome to individual users. Strategy Analytics has found previously that there is a strong desire for foldable phones which only strengthens after using one. But this desire does not always equate to willingness to pay. The initial price point for these clamshell devices are well below that of book-style foldables, but still higher than traditional flagship devices. They will still need to come down in price for widespread adoption.”

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About Strategy Analytics

Strategy Analytics, Inc. is a global leader in supporting companies across their planning lifecycle through a range of customized market research solutions. Our multi-discipline capabilities include: industry research advisory services, customer insights, user experience design and innovation expertise, mobile consumer on-device tracking and business-to-business consulting competencies. With domain expertise in: smart devices, connected cars, intelligent home, service providers, IoT, strategic components and media, Strategy Analytics can develop a solution to meet your specific planning need. For more information, visit us at www.strategyanalytics.com

About User Experience Strategies (UXS)

Analyzing UX innovation opportunities in wireless, smart home, and other emerging technologies, UXS forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Focusing on user behaviors, motivations and interests across multiple consumer verticals, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences through both syndicated and proprietary research capabilities. With our extensive expertise in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP’s research methodologies allow strategic user-centric analysis on the potential for new technologies. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry. Click here for more information.


Contacts

US Contact: Chris Schreiner, +1 617 614 0713, cschreiner@strategyanalytics.com
European Contact: Diane O'Neill, +44(0) 1908 423 669, doneill@strategyanalytics.com