Financial software company leans on agency’s technology expertise and storytelling capabilities to spark awareness and growth
BOSTON--(BUSINESS WIRE)--#CPM--PAN Communications, an integrated marketing and PR firm for B2B tech and healthcare brands, today announced the addition of Michigan-based software company OneStream to its growing technology client roster. OneStream provides a unified platform designed to simplify corporate performance management (CPM) processes for the most sophisticated of enterprises. With over 500 employees, the software company will tap PAN to help accelerate its media relations strategy and uplevel its brand narrative through content development and executive thought leadership.
The agency’s integrated marketing and PR experience runs deep, including recognition as 2019 Medium PR Firm of the Year by PR News. Through its 25+ years of working with leading B2B brands, PAN has developed a passion for helping technology brands expand market awareness and achieve growth milestones, which will lay the foundation for this partnership.
“We evaluated several firms as we looked to increase our visibility and overall positioning in the market. PAN stood out from the pack due to their unique data-driven approach, media relationships and storytelling ways,” states John O’Rourke, VP of Product Marketing and Communications at OneStream. “Throughout the process, the team demonstrated a solid understanding of our targeted buyer and ways in which the PR program can impact sales and drive valued traffic to our site through media and content. That’s the right combination for us at this growth stage, and we are excited to work with the team.”
As modern finance leaders navigate uncertain times, demand for agile, data-driven financial planning and reporting has never been greater. OneStream understands the value that integrated marketing can bring to building equity and supporting its bottom line. In working with PAN, OneStream will continue to capitalize on an unprecedented growth opportunity by developing a targeted content strategy that closely aligns with earned media and executive thought leadership efforts. Together, these programs will establish the brand as a trusted resource in financial technology.
PAN Senior Vice President Megan Kessler will oversee the partnership. Kessler said she is excited to work with OneStream to implement a comprehensive communications strategy that fuels visibility as the brand continues to pursue an aggressive growth strategy with a potential road to an IPO in the coming years.
“OneStream brings a refreshing blend of proven success and fearless aspiration that had me hooked from our first conversation,” said Kessler. “I look forward to bringing this brand to an expanded audience and spotlighting its vision for the future of finance as it takes on the likes of Oracle, SAP, IBM and others.”
OneStream Software provides a market-leading CPM solution that unifies and simplifies financial consolidation, planning, reporting, analytics and financial data quality for sophisticated organizations. Deployed via the cloud or on-premise, OneStream’s unified platform enables organizations to modernize Finance, replace multiple legacy applications and reduce the total cost of ownership of financial systems. OneStream unleashes finance teams to spend less time on data integration and system maintenance – and more time focusing on driving business performance. OneStream was named to the 2019 Inc. 5000 and Deloitte 2019 Technology Fast 500 lists of the fastest-growing companies in North America. Learn more at www.onestreamsoftware.com
About PAN Communications
PAN Communications is a mid-size integrated marketing & PR agency with over 150 employees internationally. Celebrating 25 years in business, PAN helps companies transform ideas into captivating stories and coveted user experiences that align to their growth strategies. Headquartered in downtown Boston, PAN has additional office locations in San Francisco, New York, Orlando and London. Our teams are positioned to help you emerge in new markets and scale globally, with experience driving integrated strategy across a variety of brands like SS&C, Payoneer, Amdocs, Radial, CyberX, Citrix and Cogito. For more information visit our website at www.pancommunications.com, follow us on Twitter (@PANcomm).