On Tap Credit Union® Promotes and Adds Strategic Leaders to Strengthen IT, Consumer Lending and Marketing Departments

New officers will bring high-impact expertise and insights to key departments.

GOLDEN, Colo.--(BUSINESS WIRE)--#coloradoproud--On Tap Credit Union®, a leader in providing consumers in local Colorado communities with innovative financial solutions for more than 60 years, has spent the last year primarily focused on Member experience in three key departments IT, Lending and Marketing. In order to continue to innovate the brand and advocate for our Members, On Tap is excited to announce the promotion of Chris Bokovitz from Director of Information Technology to Chief Information Officer (CIO) and adding the appointment of both Dave Walters as Vice President of Lending and Janelle Herrera as Vice President of Marketing and Business Development.

“We believe in promoting within and are excited to celebrate Chris on his new role as he’s been an asset to our Members and leadership teams within the brand,” said On Tap Credit Union President and CEO Tracie Wilcox. “In addition, we are welcoming Dave and Janelle as a strategic partners in their respective fields to help us in continuing to drive growth and remain a financial resource that crafts personalized solutions for Members and the Colorado communities in which we serve.”

Bokovitz joined the team in 2012 as the VP of Sales/Member Experience. He started off working with the loan officers, then expanded to all retail staff/contact center. He also oversaw the credit union's Investment and Retirement Program and Insurance Agency. In 2016, Chris lead the charge to ‘update, upgrade, and uplift’ everything IT. He rebuilt and migrated IT infrastructure, focusing on a new data center, new network routing, new circuits and new internal servers. He also knocked out a complete migration of the core banking system to a new service provider, plus oversaw a full online and mobile banking system conversion. All of this has led to infrastructure and technology to drive a better, safer and easier member experience with numerous member convenience features such as ease of balance reviews & transfers, photo check deposits and budgeting features.

Walters joined On Tap in December of 2018 as the VP of Consumer and Mortgage Lending and is responsible for planning, developing and directing the policies, procedures, and goals of the lending team. In addition, he is helping identify methods to support the strategic plan, improve processes, efficiencies and manage the growth and risk related to the loan portfolio and ultimately craft lending solutions and products that meet our members’ needs. Prior to joining the team, Dave was with Blue Federal Credit Union for a little over four years holding the VP of Lending, VP of Member Solution and VP of Mortgage and Commercial Lending roles. He has over 20+ years of extensive leadership experience, including a master’s degree from Ashford University in Organizational Management.

Herrera joined the team in 2018 as VP of Marketing and Business Development. In this role, she is responsible for championing the development of new products, helping internal teams in planning and executing marketing tactics, and ensuring business development and revenue benchmarks are met. In addition, she develops strategies to build our membership base, identify potential partners, and achieve our strategic goals. Herrera has over 19 years of leadership experience and came from outside of the financial industry, most recently with Integer, the world's leading commerce agency and a key member of Omnicom Group Inc, with over 1,100 associates and 25 offices all over the world. She adds invaluable insight and strategic direction to the ongoing development of On Tap marketing and business development strategies. Her leadership will elevate the quality and consistency of critical messaging for the brand.

One additional internal promotion to note is Edward Flores from Director of Risk Management to VP of Commercial Lending.

About On Tap Credit Union

Formerly Coors Credit Union, On Tap Credit Union is a full-service cooperative financial institution serving people living and working in Jefferson, Denver, Boulder and Larimer counties. Founded in 1954, the credit union has $270 million in assets and more than 19,600 members, who are also owners of the organization. The credit union provides personal consultation and financial products including vehicle, mortgage, and home equity loans, credit cards, insurance, savings and investment products, and financial guidance, as well as business services including commercial lending. For more information, please visit


On Tap Credit Union News Media Contact
Janelle Herrera
Alana Kelly