CHICAGO & MALMÖ, Sweden--(BUSINESS WIRE)--#AdTech--inRiver, a provider of SaaS-based product information management (PIM) solutions, today has been named a leader in the IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2019-2020 Vendor Assessment (doc #US45353419, December 2019). The report highlights the strengths of inRiver for it’s SaaS accessibility and extensibility, capabilities, ease of use/user interface and marketing focus eliminating the burden of implementation or deployment on IT teams.
“After a thorough evaluation of inRiver's strategy and capabilities, IDC has positioned the company in the Leaders category within this 2019–2020 IDC MarketScape for PIM applications for commerce,” said Jordan Jewell, IDC analyst. “Product Information Management is an essential tool to help organizations sell more of their products across the entire customer journey. inRiver’s multitenant SaaS PIM application lets teams more easily access new functionality like translations or print. When deployed in the cloud, PIM customers can scale their commerce operations quickly to optimize time to market and buyer expectations.”
inRiver’s community of partners and customers is foundational to the company’s DNA, and has been essential to its growth. inRiver celebrates learning and community with the world’s largest and most vibrant PIM event, PIMpoint, held in the US and Malmö, Sweden each year. The events feature a Customer Advisory Board (CAB) meeting that heavily influences the product roadmap and innovation for the year ahead.
“We have invested heavily in our capabilities and user interface, so it’s great validation to receive this recognition from the IDC MarketScape,” said Johan Boström, co-founder, inRiver. “The PIM market has shown exponential growth since we started in 2007 and the importance of SaaS, extensibility of applications, and ease of use cannot be understated when organizations scale to meet buyer needs across channels and marketplaces. We are proud to be named a leader as a result of our core areas of strength.”
The growth of the product information management space highlights the importance of accurate and compelling product information to build better experiences across the customer journey.
Learn more about how inRiver helps customers from industrial manufacturing, retail, and branded manufacturing speed time to market, deliver frictionless buying experiences, and streamline product information across channels and marketplaces.
Access your free excerpt copy of the IDC MarketScape report here.
About IDC MarketScape:
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
Founded in 2007, inRiver redefines the way e-commerce product marketers and merchandisers display and sell their products. By providing product information management (PIM) products and services that help create, update, refresh, maintain and distribute content about products globally, inRiver helps businesses drive increased revenue, customer satisfaction, and brand equity. More than 1,500 brands and 500 customers across 21 countries rely on inRiver to efficiently control the product flow for their globally recognized brands. inRiver is headquartered in Malmö, Sweden with offices in Chicago, London, Amsterdam and Stockholm, and is a Microsoft Gold-Certified Partner. For more information, visit www.inriver.com.
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