SAN MATEO –Adventure camera maker GoPro reported a strong Black Friday and Cyber Monday shopping period which came almost entirely from its HERO8 camera.
The Company reported year-over-year sell-through growth of 30% based on available data from its larger U.S. retail partners and 20% based on available data from its European retail partners during the Black Friday week.
In addition, GoPro.com achieved more than 120% year-over-year growth in total camera unit sales during the entire Black Friday / Cyber Monday period, where HERO8 Black sold at record levels, comprising more than 90% of total sales. The HERO8 is priced at $399.99 on the GoPro website.
GoPro stock traded above the $4 mark on Thursday. The company went public in 2014 at $24 per share.
“We planned for a big Black Friday and Cyber Monday, and according to the sell-through data from our large U.S. and European retail partners as well as our results on GoPro.com, we crushed it,” said Nick Woodman, founder and CEO of GoPro. “We’re very happy with how each of our products are selling-through so far this holiday. We believe the surge in demand we’re seeing positions us well for full year profitability in 2019 and continued revenue and earnings growth in 2020.”