Facebook News

Facebook Launches Shops to Help Small Businesses

Facebook has launched a new feature to help businesses sell products online free of charge.

Facebook Shops make it easy for businesses to set up a single online store for customers to access on both Facebook and Instagram. Creating a Facebook Shop is free and simple. Businesses can choose the products they want to feature from their catalog and then customize the look and feel of their shop with a cover image and accent colors that showcase their brand. This means any seller, no matter their size or budget, can bring their business online and connect with customers wherever and whenever it’s convenient for them.

People can find Facebook Shops on a business’ Facebook Page or Instagram profile, or discover them through stories or ads. From there, you can browse the full collection, save products you’re interested in and place an order — either on the business’ website or without leaving the app if the business has enabled checkout in the US.

With the coronavirus pandemic, many small businesses are struggling, and with stores closing, more are looking to bring their business online.

If you need to ask someone for help, in Facebook Shops you can message a business through WhatsApp, Messenger or Instagram Direct to ask questions, get support, track deliveries and more. And in the future, you’ll be able to view a business’ shop and make purchases right within a chat in WhatsApp, Messenger or Instagram Direct.

This summer, starting in the US, Facebook is also introducing Instagram Shop, a new way to discover and buy products you love in Instagram Explore. You can get inspired by collections from @shop, browse selections from your favorite brands and creators, filter by categories like beauty and home, and purchase the looks you love all in one place. And later this year, Facebook is adding a new shop tab in the navigation bar, so you can get to Instagram Shop in just one tap.