BusinessWire

Treble Launches Elevate, a 10-Week PR Program for Venture-Backed Startups

  • Empowers startups to create brand visibility momentum via funding announcement and 2 additional announcements; media coverage secured across the spectrum of business, technology and vertical press outlets
  • Elevate is a new offering to complement Treble’s proprietary scalable pricing model and VC Portfolio Funding Launch Accelerator Program, a 5-week PR sprint arming startups with earned media press coverage and accelerated growth trajectory by launching funding rounds
  • Treble has been a strategic partner for 15 successful exits since 2014; value proposition for startups includes increasing investor awareness, lead generation, strategic partnerships and solidifying market leadership

AUSTIN, Texas & SAN FRANCISCO--(BUSINESS WIRE)--#Austin--Treble, a PR agency operating at the speed of business to scale with venture-backed technology startups and VC firms, today announced the launch of Elevate, a 10-week PR program for startups.


Treble is modifying our standard six-month initial partnership model to adapt to a rapidly shifting economic climate for venture-backed startups. Recognizing the importance of startup “runway”—cash-on-hand to fuel ongoing operations—Treble is streamlining our broader suite of services with Elevate. The program centers around the development and media relations execution of up to three announcements, optimally initiated with a funding announcement.

Treble has been a strategic partner to propel 15 startups to exit since 2014. Successful exits across the Treble client portfolio include TrendKite (acquired by Cision), Favor (acquired by H-E-B), StackEngine (acquired by Oracle), Boxer (acquired by VMware) and Joyride (acquired by Google).

A PR Program Designed from Inception to Elevate Startups

Elevate is the latest tier in Treble’s scalable pricing model, which includes the innovative VC Portfolio Funding Launch Accelerator Program, a five-week PR sprint that arms startups with brand visibility in conjunction with closing funding rounds.

With Elevate, companies have the opportunity to build on the momentum that follows an initial funding announcement with additional media coverage around product updates or new offerings, new hires, strategic partnerships, customer wins or other corporate news campaigns.

“We recognize that some of the most innovative companies and products emerge during periods of economic challenge,” said Ethan Parker, Founder and CEO of Treble. “Elevate allows Treble to partner with entrepreneurs seeking capital-efficient PR and analytics that justify return on investment with your marketing spend. Our goal remains a long-term strategic partnership with our clients; however, the need for agility during COVID-19 has fueled this new service offering.”

Testimonials on Treble’s Programs and Services

“I diligenced 5+ PR firms before working with Treble, and they're one of the best,” said Chloe Alpert, Co-Founder and CEO of Medinas Health. “I've referred at least three other companies to them and everyone is happy.”

“Treble gave us an incubation phase that enabled us to leverage their expertise to build the mindshare needed for an oversized image with the funding of a seed-stage company,” said Joel Vincent, Partner at consulting firm VMG.Team and former CMO at ZEDEDA. “It helped us to drive a successful A-series round that exceeded the top end of our funding goal by 80%.”

“We’ve encouraged our portfolio companies to be mindful of runway and reducing capital expenses where possible,” said Blair Garrou, Managing Director at Mercury Fund. “Treble has helped multiple companies across our portfolio to capitalize on funding and strategic announcements that have put them on an accelerated growth trajectory.”

For additional information on the process, pricing and performance goals of the Treble Elevate Program, venture capital firms or startups can reach us here.

About Treble

Treble is the PR agency working at the speed of business. An immersive partner for VC firms to propel exits across the spectrum of portfolio investments, we optimally align early and collectively scale with startups to drive brand differentiation, strategic partnerships and lead generation. With 15 exits and expertise in B2B and B2C tech spanning multiple verticals including enterprise, education, finance, industrials, healthcare, marketing, agriculture, legal, cybersecurity, DevOps and more, combined with our INK content bureau, Treble locks in results that accelerate exits. Visit us at treblepr.com or on Twitter, Facebook or LinkedIn.


Contacts

Media Contact
Treble
Ethan Parker
newbiz@treblepr.com