Bloomin’ Brands, parent company of restaurant chains Outback Steakhouse and Carrabba’s Italian Grill, is expanding its delivery platform through a partnership with DoorDash. This exclusive partnership makes Outback Steakhouse the largest steakhouse on the DoorDash menu. There are 727 Outback locations in the U.S.
Outback has been using its own delivery drivers to fulfill orders but decided to team up with DoorDash, which has become the nation’s largest food delivery service.
“We’ve done a remarkable job growing our own delivery business, and DoorDash adds another layer of accessibility and convenience,” said David Deno, Chief Executive Officer of Bloomin’ Brands. “This partnership opens the door to new customers and gives existing customers another option when they choose to dine with us in the comfort of their own home.”
For the past two years, Bloomin’ Brands has been developing its own in-house delivery platform, rolling out delivery service to company-owned Outback and Carrabba’s locations. With a focus on both customer convenience and preference, the company selected DoorDash as the exclusive partner for the next phase of its omni-channel approach to delivery for the Outback Steakhouse brand.
“We’re honored to be the first and exclusive delivery provider of Outback, a top-requested restaurant by our customers with nationwide appeal,” said Toby Espinosa, VP of Business Development at DoorDash. “To us, this partnership proves the value of our marketplace, offering an efficient marketing channel, whether for pickup or delivery, for Bloomin’ Brands’ favorite menu items across 670 locations.”
The DoorDash agreement also brings another delivery option to more than 200 Carrabba’s Italian Grill locations by the end of October. Bonefish Grill, which already uses DoorDash for dinner orders, has expanded delivery options to include lunch at participating restaurants.
To celebrate the new partnership, Outback will give away up to 10,000 steaks per day for five days. The special giveaway includes a free 6 oz. Outback Center-cut Sirloin and the choice of one side with any $20 minimum purchase from September 25 – September 29. To redeem the offer at select participating restaurants, customers can use the code STEAK when they order at www.DoorDash.com/outback or download the DoorDash app for Android or iOS.