Keen Decision Systems Equips Marketers to be Economic First Responders

DURHAM, N.C.--(BUSINESS WIRE)--#measure2win--Keen Decision Systems, a leading predictive marketing analytics software provider, just announced it is maintaining a forecast on the pandemic’s spread to equip marketers to run data-driven scenarios that will guide them in adapting their plans for both the immediate and long-term impacts of the disease.

“Our company’s top concern is for the health and safety of our employees and customers. One way we are able to be of service to customers is by equipping them to navigate the uncharted economic waters of a worldwide pandemic,” said Greg Dolan, Keen Decision Systems’ CEO and co-founder.

“We view marketers to be the economy’s first responders. Helping them use the best information to make informed decisions about the future will protect their businesses in the near-term and create competitive advantage post-crisis by ensuring higher levels of marketing effectiveness and growth.”

Keen recently published a white paper, available on its website,, and is hosting webinars for customers and prospects to share more about how to utilize predictive analytics in response planning.

About Keen

Keen Decision Systems is an Inc. 5000 software-as-a-service company whose unified marketing measurement and optimization platform helps marketers make courageous, data-driven decisions that build winning brands. Keen’s platform lets marketers build prescriptive plans that optimize their marketing mix across all channels in service of a financial goal.

Named ClickZ’s Best Predictive Analytics Platform, Keen’s customers experience a 25 percent uptick in marketing contribution on-average in year one. The Durham, N.C.-based company’s consumer brands include Post, Church & Dwight, Bridgestone, Perfetti van Melle, among others. Connect at, and on LinkedIn and Twitter.


Nanette Kirsch