Integrated Marketing Communications Manager | Verizon

  • Full Time
  • Anywhere

Basking Ridge, New Jersey, When you join Verizon Verizon is a leading provider of technology, communications, information and entertainment products, transforming the way we connect across the globe. We’re a diverse network of people driven by our ambition and united in our shared purpose to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here. What you’ll be doing… The IMC Manager will drive Public Sector segment revenue by leading the planning, management, execution and reporting of integrated marketing campaigns that increase brand awareness and drive demand for Verizon Business Group’s products and services. You will have the authority and independence to ensure that requirements, communication opportunities and risks of the various objectives are identified, managed and completed in a timely fashion in order to achieve program objectives. Collaborating with segment marketing leads to understand business objectives and define and establish baseline campaign objectives, strategies, tactics and KPIs and measurement cadence. Partnering with internal teams (creative, media, research, insights, competitive intelligence, go-to-market, PR, AR, events, legal) to refine campaign needs and finalize briefing needs. Authoring and owning strategic campaign briefs. Briefing internal partners and agencies. Ensuring all projects are aligned with established strategy and keeping team members supplied with the information they need to deliver work that is on strategy and on deadline. Managing timelines and having your finger on the pulse of all program details so you are the one person who knows the status of any deliverable at a given point in time. Tracking and reporting out results. Developing a deep understanding of emerging business trends, technologies, business intelligence and competitive threats to share back with the business and ensure strategy is aligned. In this hybrid role, you’ll have a defined work location that includes work from home and assigned office days set by your manager. What we’re looking for… You’ll need to have: Bachelor’s degree or four or more years of work experience. Six or more years of relevant work experience developing and managing integrated marketing campaigns. Knowledge current business trends and key business drivers. Experience working with marketing research, marketing strategy, and experience developing and managing large-scale, multifaceted integrated marketing programs. Willingness to travel up to 25%. Even better if you have: Master’s degree or MBA. Project management skills and proven ability to manage multiple, complex projects simultaneously. B2B or Public Sector Marketing experience with experience working with various marketing levers. Experience presenting findings and insights targeted to what that audience cares about (up to the executive level). Experience translating market knowledge and strategy into compelling stories and tools for internal and external audiences. Agency or consultant experience. Ability to work with and lead large and varied teams. Highly effective communication and presentation skills. Equal Employment Opportunity We’re proud to be an equal opportunity employer – and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

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