SANTA CLARA — VOKE, a virtual reality technology company acquired by Intel last month, is teaming up with the National Football League to create a personalized, fully immersive virtual reality highlights experience for fans worldwide using VOKE’s TrueVR technology.
This month, VOKE will produce highlights in virtual reality from four NFL games that will allow fans to be transported onto the field no matter where they are. Fans will be able to experience in-game and postgame highlights for the following games:
- Denver Broncos vs. Jacksonville Jaguars, Dec. 4
- New Orleans Saints vs. Tampa Bay Buccaneers, Dec. 11
- Jacksonville Jaguars vs. Houston Texans, Dec. 18
- Dallas Cowboys vs. Philadelphia Eagles, Jan. 1, 2017
Intel bought VOKE last month as part of Intel’s digitization of sports strategy. The acquisition is part of Intel’s ongoing work with leagues and teams across the globe to reinvent the way we experience sports. The company is building out a portfolio of technologies including virtual reality, 360-degree replay and analytics technologies that will immerse fans in the action of their favorite sport.
“Through this deal with VOKE — the newest members of our Intel family — and the NFL, we’re transporting fans right into the heart of the action during the homestretch of the season,” said James Carwana, general manager of the Intel Sports Group. “This immersive content will offer customization and personalization like we’ve never experienced before, and I believe NFL fans are going to be absolutely captivated by what they see.”
“We are committed to building unprecedented user experiences and completely changing the way fans engage around live events,” VOKE co-founder Sankar Jayaram said. “The popularity and passion for the NFL is global and fans want to be a part of it. Through the power of our technology we are able to provide fans with the most personalized, immersive experiences from anywhere in the world.”
Fans will be able to access the NFL VR experience for free in the NFL channel within the VOKE app.