Intel has signed an agreement to acquire Replay Technologies. Founded in 2011 and headquartered in Israel, Replay’s proprietary freeD format uses high-resolution cameras and computer-intensive graphics to let viewers see and experience sporting events from any angle.
Israeli media has put the purchase price at $175 million.
The recent NBA All-Star Weekend experience showcased “free dimensional” or freeD video from Replay Technologies, optimized for 6th Generation Intel Core processors and Intel server technology. The freeD technology created a seamless 3-D video rendering of the court using 28 ultrahigh-definition cameras positioned around the arena and connected to Intel-based servers. This system allowed broadcasters to give fans a 360-degree view of key plays – providing thrilling replays and highlight reels that let fans see the slam dunks, blocks and steals from almost every conceivable angle. Intel has been collaborating with Replay since 2013 to optimize their interactive, immersive video content on Intel platforms.
As part of Intel, the Replay team will focus on growing their existing business and advancing their technology with Intel to deliver faster freeD processing and new features like the ability to manipulate and edit personalized content.