ANN ARBOR, Mich.--(BUSINESS WIRE)--HT Mobile Apps, (HTMA), an innovative fintech company serving banks and credit unions across the country with cost-effective services for attracting and retaining customers, announced today the availability of a new white paper, “The Power of Modern Cross-Selling Lies in Data.” In the white paper, HTMA compiles years of behavior based research and assesses how financial institutions can build a better data driven cross-selling strategy.
HTMA’s research reaffirmed that in-person interactions at bank and credit union branches are occurring less and less. While the branch is still important with 88.44% of respondents’ current financial institutions having branches, the majority of respondents (32.19%) reported visiting a branch less than 2 times a month. This was followed by 30.63% reporting that they could not recall the last time they visited a branch.
“Previously, financial institutions could get to know their account holders on a personal level in when they visited the branch,” said Kathleen Craig, founder and CEO of HT Mobile Apps. “With fewer of these opportunities taking place due to changes in technology, consumer behavior and society’s adjustment to the pandemic, banks and credit unions must fine tune their cross-selling skills as well as implement new strategies to effectively recommend relevant services to their existing customer and member bases.
“Banks and credit unions are at a crossroads where, in order to build stronger ties with consumers, they must replace these in-person relationships with meaningful digital-first relationships. Our white paper explains how they can leverage the data that already exists in their institution to offer relevant, personalized products and services and while deepening their connections with account holders.”
Download “The Power of Modern Cross-Selling Lies in Data” here.
Michigan-based HTMA is an innovative fintech company serving banks and credit unions across the country to easily and cost-effectively introduce new services for attracting and retaining customers. HTMA offerings include Banker Jr., Member Jr., Hip Pocket and Plinqit, the first savings app of its kind that pays users for engaging with content through its patent-pending Build Skills™. For more information, visit www.htmobileapps.com.