SAN FRANCISCO — In a city best known for its transformative spirit and colorful counter-culture, one hotel is looking to shake things up with its bold and decidedly unconventional approach to hospitality—enter Hotel Zeppelin San Francisco. Located just two blocks from San Francisco’s Union Square, and within walking distance to FiDi, Viceroy Hotel Group’s newest property opens this weekend.
“With careful consideration poured into each and every detail, Hotel Zeppelin is the ultimate celebration of San Francisco’s long and storied counter-culture tradition,” said Hotel Zeppelin’s General Manager Antonio Flores. “Our provocative design and rebellious nature promotes the non-conformist experience San Francisco has been patiently waiting for.”
A stay at Hotel Zeppelin is an invitation to discover the unexpected. Designed by Dawson Design Associates, the hotel experience was created for revolutionaries, dreamers and visionaries, guests who are rule-breakers with a little spark of mischief, who aren’t satisfied with what is, but yearn for what could be.
The experience begins with a street level café, bar and lounge offering guests noshes and libations from some of the city’s best artisans. Unexpected design accents, including spontaneous black light exposed poetry, expand upon the hotel’s playfully psychedelic heartbeat and pay tribute to the bookstores and cafés of the beatnik era.
Downstairs, the 1,300 sq/ft game room entitled Peace, offers a playful retreat from reality complemented by an energetic and edgy homage to superheroes. Guests can unwind with games of skeeball, shuffleboard, an oversized electronic Bingo board synced with a dynamic sound system, a quick-shot basketball wall, and communal areas for both events and group meetings. The hotel has partnered with some of the city’s most celebrated brands: Sightglass Coffee, Dynamo Donuts, custom staff jewelry by Parme Marin, staff outfitting by Huf & STRKE MVMNT, bicycles by Martone Cycling and more. Hotel Zeppelin has also partnered with Scout—which is not your grandma’s concierge. Catering to the tech savvy crowd, this service allows guests to contact the Hotel Zeppelin concierge from anywhere, at any time from a downloadable app or via SMS text.
The 196 rooms and suites are fashionably appointed with eclectic furnishings and out-of-sight amenities, including vintage inspired record players in select rooms. Guests can choose from a variety of room types to suit their needs, including an 1,800-square foot Presidential Suite, perfect for entertaining by means of a wet bar, media room, and outdoor deck.
Owned by Pebblebrook Hotel Trust and operated by Viceroy Hotel Group, Hotel Zeppelin marks the fourth partnership between the two companies, and follows their ongoing success in San Francisco at Hotel Zetta in the SoMa district.