Chili’s Grill & Bar, one of the nation’s largest sit-down restaurant chains, has chosen DoorDash as its exclusive delivery partner — beating out Grubhub and Uber Eats.
Brinker International, Inc., the parent company of Chili’s, has entered into an exclusive agreement with DoorDash to deliver from more than 1,000 participating restaurants nationwide.
Maggiano’s Little Italy, an Italian restaurant chain also owned by Brinker with 53 locations, will begin delivery with DoorDash later this year.
“We chose DoorDash as an exclusive partner because they have a leading market share in areas where Chili’s restaurants are located and have a fast growing delivery platform,” said Wyman Roberts, chief executive officer of Brinker and president of Chili’s. “While we tested delivery with several partners, DoorDash integrated seamlessly into our operations, demonstrated the ability to drive incremental sales and provided a consistent Guest experience. DoorDash shares our vision of a ‘win-win’ partnership based on sustainable economics, digital leadership and a constant stream of innovation. Together with DoorDash we can deliver Chili’s favorites to Guests wherever they are.”
Chili’s says it has generated more than $330 million in annual off-premise sales at corporate owned restaurants, which contributed to approximately 13% of the brand’s total sales in the U.S. as reported at the end of the last fiscal quarter. The brand also grew to-go business by 17.2% in its third quarter. Over the past few years, to improve its off-premise strategy, Chili’s launched a highly-rated mobile and web application for online ordering, improved to-go packaging and built integrated direct marketing capabilities for its more than six million Guests that have joined the My Chili’s Rewards loyalty program.
In test markets, Chili’s Guests showed a high demand and positive response for DoorDash delivery, which resulted in significant incremental off-premise sales growth. Chili’s and DoorDash have integrated their systems so that DoorDash orders are sent directly to the Chili’s point-of-sale (POS) system, ensuring a better experience for Guests and Team Members. POS integrations allow DoorDash to sign up and scale restaurants at a faster pace, and Guests can expect additional Chili’s restaurants to offer delivery with DoorDash in the near future. Chili’s has 1,250 restaurants in the U.S.
“DoorDash is honored to be named as the exclusive delivery partner for Chili’s and Maggiano’s, pairing our best in class operations and commitment to quality with America’s most iconic brands,” said Toby Espinosa, vice president of business development at DoorDash. “Chili’s is renowned for their fresh, bold menu items and high-quality Guest experience, and we’re excited to see how our partnership grows as we connect loyal diners to great food, service and convenience.”
Maggiano’s has also exclusively partnered with DoorDash for delivery services, and the DoorDash systems will be integrated with Maggiano’s POS in the coming months.