Advancements in text analytics and sentiment analysis benefit multi location brands with more actionable insights and enhanced custom reporting.
SAN DIEGO--(BUSINESS WIRE)--#AI--Chatmeter, a leader in local search marketing and review management, today revealed several enhancements to Pulse, its text analysis tool, and Chatmeter Analytics Studio, its custom reporting and data analysis tool. Updated capabilities rooted in Chatmeter-built artificial intelligence (AI) offer 88% accuracy of customer information, a near 20% advantage over industry standard tools. Chatmeter’s tools provide brands with the trusted and actionable business intelligence required to scale quickly, while keeping local level customer interactions and insights at the forefront.
Customers expect more than ever from brands – more localized business information and more personalized interactions. Nearly two-thirds (63%) of customers expect personalization as a standard of service and want to be treated as an individual. However, global businesses struggle to keep up, as scanning billions of unstructured data segments, including photographs and natural language posts, is impossible to do at scale without the help of technology.
“Enterprises require technology that helps them proactively gather consumer insights and act on their consumer’s expectations, across all their locations,” said Sridhar Nagarajan, Vice President of Product at Chatmeter. “This is why smart businesses have invested so much in MarTech stacks and solutions. What many haven’t yet done, though, is up-level their systems to increase the accuracy of text or photo analytics to eliminate error and relate to customers in a consistent and human way. That next level is made easier by these enhancements.”
Key Benefits for Enterprises Leveraging Pulse and Chatmeter Analytics Studio:
- Empower Teams with Local Data – Visualize and share insights far beyond basic reporting via a robust data warehouse that offers customized reports and relevant snapshots for each location, for data relevant to all levels of an organization.
- Evaluate Trends Over Time – Go beyond a moment in time with a historical, detailed look at customer experience and engagement week over week to track trends in sentiment.
- Create Actionable Insights – Analyze local review data across all providers for national business visibility and understanding informed by local level insights.
- Unleash the Power of AI – Tap into natively-built machine learning and unparalleled natural language processing to manage and control unstructured data at scale; Chatmeter’s expertise ensures 88% accuracy – a new benchmark 18% above industry-average accuracy.
- Test and Analyze New Business Strategies – Evaluate new business ideas, revenue channels, product opportunities and marketing tactics by learning directly from live, honest customer feedback.
“It is vital for us to understand the customer experience at each of our locations,” says Emmanuel “Manny” Hilario, President and CEO of The ONE Group, creator of the international restaurant brand STK. “Chatmeter provides an in-depth look at this with real time insight into customer sentiments from all key review platforms, which is a leading indicator for us to understand the excellence that needs to be maintained and areas that need improvement. It is also a tool of praise, as sentiment can be pulled for various employees, kitchen and management. There is no better tool than Pulse to analyze what is happening within the four walls of our venues, and manage what is being said outside of them.”
Chatmeter Founder & CEO Collin Holmes comments, “We’re putting our recent investment and strong momentum to work to deliver above and beyond the industry-accepted standard of success. We’re raising our expectations to meet and exceed those of our customers, and helping enterprises do the same with technology innovation that improves business intelligence and turns insight into action.”
To learn more about how Chatmeter will continue to evolve and grow with market demands, or to deep dive into sentiment analysis, check out Chatmeter’s blog: https://www.chatmeter.com/blog.
Consumers have high expectations for brands to deliver accurate information with convenience. Chatmeter (www.chatmeter.com) gives multi-location brands the tools to manage the online to offline customer journey by focusing on improving online reputation, business listings and local SEO rankings.
Established in 2009, Chatmeter now analyzes billions of customer reviews, social media mentions and sentiments from hundreds of sources to help businesses keep a pulse on all of their locations. Fortune 5000 companies rely on Chatmeter’s expertise in multi-location brand management to make confident business decisions that provide a competitive advantage at every location. From search rankings to business listings, store pages and more, Chatmeter is the trusted solution for driving traffic and revenue to local businesses in over 40 industries including retail, healthcare, financial services, real estate, food services, and automotive.
Chatmeter is the recipient of top accolades including the Inc. 5000, Entrepreneur 360 and Street Fight Local Visionary Awards, as well as local San Diego recognition as a Top Workplace by the Union-Tribune.
Hotwire Global for Chatmeter