Redesigned app showcases value of membership and introduces gamification
WESTBOROUGH, Mass.--(BUSINESS WIRE)--BJ’s Wholesale Club (NYSE: BJ), a leading warehouse club operator on the East Coast, today announced a significant update to its mobile app including several new features, improved usability and an updated design. The new app brings the value of a BJ’s membership straight to its members hands.
The BJ’s Wholesale Club app is coming up on its two-year anniversary and has more than two million downloads, more than 200 million digital coupons clipped and a 4.7-star rating across the App Store and Google Play.
“Our members love the BJ’s app, and we’re excited to make it even more convenient to get unbeatable value how and when members want,’ said Rafeh Masood, senior vice president and Chief Digital Officer at BJ’s Wholesale Club. “We’re making it easier for members to see the value of their BJ’s membership and bringing more excitement to the wholesale club shopping experience.”
In the brand-new ‘My BJ’s’ area of the app, members will see the value of their BJ’s membership in one easy stop. ‘My BJ’s’ will show members their yearly savings, local BJ’s Gas® price, gas savings earned through the Gas Savings Program and previous orders whether they were online or in-club. ‘My BJ’s’ will also show members in the My BJ’s Perks® Program total Awards available as well as how much more they need to spend to reach their next Award.
BJ’s is also bringing a fresh take on the wholesale club experience with its new Challenge gamification feature in its app. Also located within the ‘My BJ’s’ area of the app, the Challenge area will offer members new experiences and challenges for a chance to earn incentives. The challenges will help members experience everything BJ’s has to offer in a fun and unique way. Challenges will be introduced periodically and can range from visiting a sample station in club to trying a new service BJ’s is offering.
Other major updates to the BJ’s app include a complete redesign, making it easier for members to navigate the app, shop their desired products and experience everything BJ’s has to offer. The redesign includes the addition of shoppable recipes through BJ’s Same-Day Delivery, makes in-club services, such as checking in to pick up an online order, easier and more prominent and gives members access to a digital version of their membership card. Of course, member-favorite features like digital coupons will still be available in the app.
With BJ’s Everyday ClubVenienceSM, members can shop however they want with convenient shopping options like the BJ’s app, BJs.com, buy online, pick up in-club, same-day delivery, digital coupons and two-day shipping on household essentials with BJ’s Stocked.
Shoppers can learn more about BJ's Wholesale Club by going to www.bjs.com.
About BJ's Wholesale Club, Inc.
Headquartered in Westborough, Massachusetts, BJ's is the leading operator of membership warehouse clubs in the Eastern United States. The company currently operates 217 clubs and 141 BJ's Gas® locations in 16 states.
The Company’s common stock is traded on the New York Stock Exchange (NYSE: BJ).
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