CUPERTINO — At a special event at Steve Jobs Theater Monday, Apple unveiled a variety of new services including Apple News+, Apple TV+ and a new credit card with Goldman Sachs.
But the company also announced Apple Arcade, a game subscription service that will debut this year and feature over 100 new and exclusive games, including original releases from game creators Hironobu Sakaguchi, Ken Wong, Will Wright and dozens more.
Apple Arcade will give customers the freedom to try any game from its handpicked collection of titles that are all-you-can-play, have no ads, ad tracking or additional purchases, and respect user privacy. Apple did not reveal the price for the upcoming subscription service.
Apple’s game service will put it in competition with other video game makers like EA, Nintendo and Microsoft’s XBox platform as well as Google’s recently announced gaming platform Stadia. But the Arcade service will also compete with apps on Apple’s own App Store.
Games have been a big part of Apple’s App Store and the company says The App Store is the world’s most successful and vibrant gaming platform with nearly 300,000 free and paid games. Free games, supported by advertising or in-app purchases, are enjoyed by hundreds of millions of players around the world. Paid games are often critically acclaimed and beloved by the people who play them, but competing with free is hard, so even the best of these games have only reached a smaller audience.