Apple will introduce its own version of AI called Apple Intelligence, the personal intelligence system that combines the power of generative models with personal context to deliver intelligence that is useful and relevant.
Apple Intelligence will start rolling out next month with iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, with more features launching in the coming months. In addition, Apple introduced the new iPhone 16 lineup, built from the ground up for Apple Intelligence and featuring the faster, more efficient A18 and A18 Pro chips — making these the most advanced and capable iPhone models ever.
Apple Intelligence first launches in U.S. English, and will quickly expand to include localized English in Australia, Canada, New Zealand, South Africa, and the U.K. in December, with additional language support — such as Chinese, French, Japanese, and Spanish — coming next year.
Apple Intelligence is deeply integrated into iOS 18, iPadOS 18, and macOS Sequoia, harnessing the power of Apple silicon to understand and create language and images, take action across apps, and draw from personal context to simplify and accelerate everyday tasks — all while protecting users’ privacy and security. Many of the models that power Apple Intelligence run entirely on device, and Private Cloud Compute offers the ability to flex and scale computational capacity between on-device processing and larger, server-based models that run on dedicated Apple silicon servers. The first set of Apple Intelligence features will be available next month, delivering experiences that are delightful, intuitive, easy to use, and specially designed to help users do the things that matter most to them.
With Writing Tools, users can refine their words by rewriting, proofreading, and summarizing text nearly everywhere they write, including Mail, Notes, Pages, and third-party apps.
In Photos, the Memories feature now enables users to create the movies they want to see by simply typing a description. In addition, natural language can be used to search for specific photos, and search in videos gets more powerful with the ability to find specific moments in clips. The new Clean Up tool can identify and remove distracting objects in the background of a photo — without accidentally altering the subject.
In the Notes and Phone apps, users can record, transcribe, and summarize audio. When a recording is initiated while on a call in the Phone app, participants are automatically notified, and once the call ends, Apple Intelligence also generates a summary to help recall key points.
Apple Intelligence helps users prioritize and stay in the moment with summarized notifications across apps, Reduce Interruptions — a new Focus that surfaces only the notifications that might need immediate attention — as well as Priority Messages in Mail, which understands the content of emails and surfaces time-sensitive messages. Across a user’s inbox, summaries convey the most important information of each email instead of simply previewing the first few lines. Smart Reply in Mail provides users with suggestions for a quick response and identifies questions in an email to ensure everything is answered.
Siri becomes more natural, flexible, and deeply integrated into the system experience. It has a brand-new design with an elegant glowing light that wraps around the edge of the screen when active on iPhone, iPad, or CarPlay. On Mac, a user can place Siri anywhere on their desktop to access it easily as they work. Users can type to Siri at any time on iPhone, iPad, and Mac, and can switch fluidly between text and voice as they use Siri to accelerate everyday tasks. With richer language-understanding capabilities, Siri can follow along when users stumble over their words and can maintain context from one request to the next. In addition, with Siri’s extensive product knowledge, it can now answer thousands of questions about the features and settings of Apple devices. Users can learn everything from how to take a screen recording to how to easily share a Wi-Fi password.
