New Products News

Fitbit Unveils Four New Products

SAN FRANCISCO — Fitbit (NYSE: FIT) has introduced four new wearable products – Fitbit Versa Lite Edition, Fitbit Inspire HR, Fitbit Inspire and Fitbit Ace 2 – designed to help make health and fitness accessible to more consumers across the globe. Consumers can choose the best device for their own journeys with leading health and […]


Fitbit Stock Down 14% After Earnings

SAN FRANCISCO — Fitbit, Inc. (NYSE:FIT), maker of wrist-fitness devices, reported revenue of $571 million for the fourth quarter. The company said GAAP net income in the quarter was $15 million, non-GAAP net income of $36 million, cash flow from operations of $108 million and free cash flow of $96 million for its fourth quarter […]


Fitbit Launches New Watch With Adidas

  SAN FRANCISCO — Fitbit has launched a new watch in partnership with adidas called the Fitbit Ionic: adidas edition. The watch is the result of a partnership between the two companies first announced last year. The Fitbit Ionic is designed to help athletes of all levels improve their performance with running-specific training. The adidas […]


Fitbit Shares Plunge 20.8%

The Fitbit BlazeFitbit, maker of wearable fitness devices, saw its shares drop 20.8% after reporting fourth-quarter earnings. Shares fell $3.44 on Tuesday to close at $13.08 per share near an all-time low.

Fitbit sold 8.2 million connected health and fitness devices in the fourth quarter which includes the holiday season. U.S. revenue in the quarter grew 100% from the previous year and made up 75% of fourth quarter revenue. The company sold a total of 21.4 million devices for all of 2015.