Glu Launches Britney Spears Game

SAN FRANCISCO — Glu Mobile Inc., a leading developer and publisher of free-to-play games for smartphone and tablet devices, has released Britney Spears: American Dream on the App Store and Google Play. Featuring the voice, likeness, and exclusive video messages from pop star Britney Spears herself, the game allows players to live out their musical aspirations and rise to pop music stardom. With advanced character customization, in-game chat, player-generated album artwork, top-chart leaderboards, and a curated Britney Spears track list; players will be fully immersed in the world of Britney Spears: American Dream.

“Britney Spears is undoubtedly one of the most celebrated artists in pop music with adoring fans all over the world,” said Niccolo de Masi, Glu Chairman and CEO. “Her iconic music, brilliant stage presence, and charismatic personality transcend age, gender, and geographic barriers.”

“We’ve developed Britney Spears: American Dream in collaboration with Britney Spears herself. The result is a game that is pure Britney – colorful, adventurous, artistic, and something we’re tremendously proud of,” continued de Masi. “The integration of advanced social features like global chat and ability to create and share original content adds a unique personalization to each player’s experience. We look forward to engaging Britney’s nearly 100 million social followers worldwide*, many of whom aren’t traditionally considered ‘gamers’ but we anticipate will enjoy the game!”

“I’m a creative person by nature, and I love expressing that through my show, music, personal style, and dance. Now I get to flex my creative muscles in a whole new way!” said Britney Spears. “I’m so excited to share this project with my fans. Mobile gaming is something completely new for me and I can’t wait to hear what my fans think of all the fun music, outfits, pets, and artwork. I hope they adore it as much as I do!”

About Britney Spears: American Dream

Go on an adventure to realize your pop star dreams alongside icon Britney Spears! Create and customize your character, start your career by performing local gigs, build your band, and climb the ladder to success in the music industry. Record hit singles and design unique album covers to share with fans and friends. Dine at Koi Restaurant, and visit and aspire to perform at the Axis Theater in Planet Hollywood, just like Britney Spears! Britney Spears: American Dream wouldn’t be complete without the addition of the Grammy award-winner’s music. Enjoy the master version of smash hit ‘Oops!… I Did It Again’ and sing the words (trust us, you know them) to instrumental versions of tracks like ‘Toxic,’ ‘Womanizer,’ ‘Piece of Me,’ ‘(You Drive Me) Crazy,’ ‘…Baby One More Time,’ and more! Through the integration of Apple Music and Google Play Music, Britney Spears: American Dream players can easily access a collection of Britney Spears’ latest releases, greatest hits, albums, and videos!

Features of Britney Spears: American Dream

  • Live a Pop Star Fantasy with Britney Spears – Make hit songs and climb the music charts as a Pop Star with Britney Spears!
  • Play to the Crowd – Perform at venues worldwide – from Starbeans, to international stadiums, all the way to Britney’s stage at the Axis Theater in Planet Hollywood!
  • Create Your Own Songs and Album Art – Design your own hit single covers with a variety of locations, characters, stickers, and more!
  • Get the Best Stuff – High fashion! Superstar instruments! Adorable pets! Expensive cars! Your own mansion! You can have it ALL!
  • Rise to the Top – Beat out other players to secure the #1 chart position and claim exclusive rewards!

*Britney Spears’ social audience as of May 16, 2016: 40 million on Facebook, 45.3 million on Twitter, 10.3 million on Instagram, and 3.6 million on Vevo. There is some fan overlap among these social channels.

Britney Spears: American Dream is available for free from the App Store on iPhone, iPad, or iPod touch athttp://bit.ly/1Tm70md and on Google Play at http://bit.ly/22foYdt.