On Friday, Apple’s new iPhone Duo went on sale at Apple Store locations worldwide. The Duo is Apple’s first folding phone and also the most expensive iPhone ever — $1,999 for the base 256 GB model and up to $3,199 for a 2 TB version. The Duo has a 5.4-inch outer display and expands to 7.6 inch folding display
[Photo above: Apple CEO John Ternus (right) and VP of Retail Deirdre O’Brien welcomed excited customers at Apple Domain Northside in Austin, TX.]
Apple began selling the iPhone 18 Pro and Pro Max on September 18 but has yet to release a base version of the iPhone 18 yet. Apple is currently focusing sales on the more expensive models including the new Duo.
While Apple’s new CEO was in Texas, Apple VP of Marketing Greg “Joz” Joswiak and VP of Stores and Retail Vanessa Trigub greeted new customers at Apple Fifth Avenue in New York City. [Photo below] The NYC store is the only Apple store open 24 hours a day.
Across the globe, customers filled stores and team members showed them the experience of the first foldable iPhone, offering hands-on demos and personalized shopping support.
