SAN FRANCISCO — Freshpaint, a Healthcare Privacy Platform creator, has landed a $30.7 million Series B financing round led by Threshold with additional participation from new investor SignalFire and existing investors Intel Capital, Y Combinator and Zero Prime. This brings Freshpaint’s total funding to date to $41.8 million.
Freshpaint is the leader in a new software category that helps healthcare organizations achieve high-performance marketing results while protecting patient privacy. The company will use the new funding to expand its offerings to ensure the entire healthcare industry—including hospitals, health insurance providers, pharmacies, and retail healthcare companies—can safeguard sensitive data and optimize the patient journey.
Healthcare organizations have historically faced many roadblocks when trying to create the effortless digital experiences consumers expect. A growing list of privacy regulations prevents healthcare marketers from maximizing the potential Google Analytics, Facebook Ads, and other full funnel marketing tools, making it nearly impossible to market services effectively. Freshpaint’s Healthcare Privacy Platform enables those organizations to use the industry’s best marketing tools while remaining compliant with privacy regulations.
“For more than 15 years, we’ve discussed the consumerization of healthcare and the importance of streamlining consumers’ access to care. But privacy concerns in this heavily regulated environment have prevented that from becoming a reality,” said Emily Melton, Managing Partner at Threshold. “We partnered with Freshpaint to help the healthcare industry innovate the ways they engage consumers and patients while protecting their privacy.”
Freshpaint’s Healthcare Privacy Platform gives healthcare organizations a durable foundation to meet evolving privacy standards at the federal and state levels while enabling them to help consumers find the right care at the right time. Freshpaint will continue building its privacy platform to help healthcare organizations:
- Leverage the entire digital advertising ecosystem to reach consumers while taking a privacy-first approach
- Help consumers find the care they need using tools that previously raised privacy concerns
- Better inform business decisions by painting a complete picture of the consumer journey—from click to care
- Maintain compliance and keep everyone aligned using data and monitoring tools purpose-built for healthcare
“Healthcare providers are the canary in the coal mine when it comes to consumer privacy. We’re headed towards a world where third-party cookies and unfettered access to customer data by tracking technologies are relics of the past,” said Steven Fitzsimmons, CEO and co-founder of Freshpaint. “Our team isn’t just unlocking privacy-focused marketing for healthcare organizations—we’re laying a foundation that empowers the entire healthcare industry to innovate at the same pace as other industries.”
Freshpaint is already used by LetsGetChecked, Baptist Health, Boulder Community Health, and hundreds of other healthcare organizations. With the Freshpaint Healthcare Privacy Platform, the healthcare industry can build upon a privacy-first foundation to reach and engage patients.
