Chipotle Mexican Grill plans to open a new restaurant called Farmesa at Third Street Promenade in Santa Monica, CA. Farmesa is a fresh concept featuring delicious proteins, greens, grains and vegetables that are inspired by Chipotle’s Food with Integrity standards. The concept will soft open with an abbreviated menu and limited hours before officially rolling out next month.
“One of our strategic objectives is to create or invest in emerging culinary spaces and restaurant concepts that fit within Chipotle’s food with integrity mission and make fresh food daily,” said Brian Niccol, Chairman and Chief Executive Officer. “Our New Ventures team, which was created in 2022, developed a unique restaurant concept that uses classic culinary techniques with flavorful ingredients in a fast casual setting that we’re excited to test and learn on before we determine a broader rollout strategy.”
A commitment to real, fresh ingredients shines through in an eclectic menu curated by James Beard Award-winning Chef Nate Appleman who also serves as the Director of Culinary Innovation at Farmesa, and previously led menu innovations for Chipotle in the mid to late 2000s.
Farmesa will serve a variety of bowls ranging in price from $11.95 to $16.95. Each bowl will feature a protein, green or grain, two sides, a choice of five sauces, and a topping option. Farmesa will launch with a limited run menu to help the restaurant team learn on various cooking techniques and maximize throughput. The concept’s full menu will include dishes like Classic Santa Maria-Style Grilled Tri-Tip Steak, Everything Spice-Crusted Ora King Salmon, Whipped Potatoes, Golden Beets, Sprouted Cauliflower, and Sweet Potato Chips.
Farmesa will also serve 100% Certified Organic, Non-GMO and All-Natural drinks from Tractor Beverage Co along with still and sparkling water.