SAN MATEO — Tofu, a generative AI platform for creating hyper-personalized marketing campaigns for businesses, announced it has raised $5 million in venture funding. Index Ventures led the round with participation from SignalFire, Stage 2 Capital and Liquid 2 Ventures.
In today’s fiercely competitive B2B marketing landscape, revenue teams have struggled to find effective ways to reach their target customers. As the Tofu team spoke to over 100 enterprise CMOs, they found the biggest bottleneck to be lack of resources for creating personalized content, especially in this economic environment where teams are leaner than ever and are forced to do more with less.
Tofu solves this problem by allowing marketing teams to easily mass generate on-brand and personalized content for any channel. Tofu starts by creating a proprietary Playbook, or AI knowledge graph, for each customer. Tofu ingests the customer’s website and marketing/sales collateral to ensure that all generated content seamlessly aligns with their brand, messaging, and positioning. Tofu then leverages the Playbook and uses generative AI to create unlimited variations of personalized content in minutes such as emails, landing pages, blog posts, whitepapers, case studies, and an array of other content formats.
Tofu is in beta with a handful of enterprise customers. The company says customers have seen significant ROI from hyper-personalization, where Tofu creates, manages, and analyzes thousands of personalized pieces of content tailored to individual accounts. They’ve further been able to optimize team resources and scale content efforts through repurposing existing content – taking an anchor piece of content and automatically generating derivative assets. For example, Tofu can take content from a case study and create a blog post, email and social media campaign to go with it.
“Our goal is to have customers focus on their core-messaging and strategy while Tofu puts the creation and execution of campaigns on autopilot. Tofu will bring the technological leap in AI directly into enterprise workflows and super power the next generation of GTM teams,” said CEO EJ Cho.