PayPal Holdings has signed a multi-year deal with Ticketmaster parent company Live Nation Entertainment. The deal makes PayPal the Preferred Payments Partner of Ticketmaster, the nation’s leading ticket sales platform for sports and concerts.
As a part of the partnership, fans will be able to pay with PayPal, PayPal Pay Later products, and Venmo (in the U.S. only) across Ticketmaster’s platform. Additionally, PayPal Braintree will become Ticketmaster’s primary global payment processor, speeding up the checkout process and giving fans direct access to event add-ons like merchandise and parking for purchase.
With PayPal’s payment solutions front and center throughout the checkout experience on Ticketmaster, fans can confidently know they are buying tickets with a simple and trusted payment method supported by Purchase Protection and advanced fraud detection technology to help keep their payments safe. Fans will also benefit from the option to use one-time login, where they can choose to save their information for future purchases. They will now have access to multiple payment options across a total of 21 countries, including:
- PayPal Checkout: Gives fans a trusted, secure way to pay, letting them choose from whatever payment methods they have on file, including credit card, debit card, PayPal balance, bank withdrawal, and more.
- PayPal Pay Later: Allows fans to pay for purchases evenly over the course of weeks or months in fixed amounts, helping manage their budget while still enjoying their favorite artists and teams.
- Venmo: Offers Ticketmaster fans in the U.S. the option to split their payments upon purchase in the social app and through Venmo checkout.
“Our goal is to seamlessly connect artists and event organizers with fans wherever they are in the world, and PayPal helps us take that to the next level with a truly global-reaching payments solution,” said Mark Yovich, President, Ticketmaster. “This partnership gives fans continuity and confidence that they have a secure, trusted, and accessible payment method wherever in the world they happen to be attending an event.”
“PayPal’s scale and ability to provide payments options in global markets comes from the company’s experience over several decades and has resulted in a strong reputation among consumers as a trusted payment method2,” said Peggy Alford, EVP of Global Sales, PayPal. “Our data shows that consumers are nearly three times more likely to finish buying a ticket to a live entertainment event when they see PayPal as a checkout option, demonstrating the value the PayPal brand brings to this partnership. This expanded engagement between PayPal and Ticketmaster will give fans the ability to check out in as little as seconds with flexible payment options they know and trust.”
The partnership also includes an expanded global marketing program to drive broad engagement and fan loyalty through experiences and offers. For major festivals like Bonnaroo, BottleRock, and Lollapalooza, a limited number of fans using PayPal and Venmo will be rewarded with ticket discounts and Cashless credits to help them make the most of the live events they love.
Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centres, and theatres, Ticketmaster processes 500 million tickets per year across 30+ different countries.