<p><strong>SAN FRANCISCO</strong> &#8212; Affirm, which offers buy now pay later services, has introduced two new payment options, Pay in 2 and Pay in 30, to bring even greater choice and flexibility to consumers utilizing Affirm’s app. The company says consumers won&#8217;t owe a penny more than what they agree to upfront as there are no late fees or hidden charges, like compound or deferred interest.</p>
<p>“Roughly 80% of e-commerce transactions in the United States are for purchases under $150,” said Vishal Kapoor, Head of Product, Affirm. “Providing greater choice and flexibility is key to meeting our consumers where they are. Adding options like Pay in 2 and Pay in 30 allows us to better meet consumers’ individual preferences, enabling them to pay for purchases large or small with more options that work best for their budgets.”</p>
<p>The rollout of Pay in 2 and Pay in 30 will enable consumers to split the cost of their purchase into two interest-free payments per month, or to pay in full interest-free within 30 days of their purchase, without ever revolving. Pay in 2 and Pay in 30 will begin appearing in Affirm’s app, joining Pay in 4 and monthly installments. Affirm has seen an increase in cart conversion within its app since offering its Pay in 2 and Pay in 30 options. Affirm plans to test and roll out its Pay in 2 and Pay in 30 options more broadly to its integrated merchant partners in the coming months.</p>

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