Adobe Teams Up With Major League Baseball

<p><strong>SAN JOSE<&sol;strong> &&num;8212&semi; Adobe has announced a major expansion of its partnership with Major League Baseball &lpar;MLB&rpar; to reimagine fan engagement and continue to bring America’s favorite pastime to the next generation of fans – powered across Adobe Experience Cloud&comma; Adobe Creative Cloud&comma; and Adobe Sign&period;<&sol;p>&NewLine;<p>The partnership will allow MLB to bring new personalized&comma; seamless experiences to its millions of fans&period; Fans will feel a part of the ballpark atmosphere from wherever they enjoy baseball – be it at home&comma; on the go&comma; or at the park itself&period; The league and its Clubs will be able to collaborate more seamlessly with advanced tools for signing contracts&comma; sharing creative assets and engaging directly with their fans&period;<&sol;p>&NewLine;<p>New&comma; fan-friendly features can include personalized promotions and notifications tailored to individual fans – at the ballpark potentially highlighting which entrances will offer the fastest journey to their seats&comma; VIP parking promotions or discounts on grab-and-go concessions&period; Fans who live outside their favorite team’s locale will also be able to receive alerts when their favorite club or player is in town&comma; or get free trials for MLB&period;TV so they can watch games from the comfort of their couch or on the go&period;<&sol;p>&NewLine;<p>MLB will be able to drive greater efficiency and fully digitize workflows that require an individual’s consent&comma; approval or signature&comma; such as player agreements and vendor contracts&period; As an added benefit&comma; this is projected to save thousands of reams of paper every year &&num;8211&semi; all powered by Adobe Document Cloud&comma; including Adobe Sign&period; MLB and MLB Network&comma; which already rely on Adobe Creative Cloud to create and deliver rich content on television and online&comma; will be able to streamline content creation in the future and more seamlessly manage creative workflows with Adobe Workfront&period;<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;MLB has long been a global leader in digital experiences among sports leagues&comma; with a fan-first orientation across the web&comma; mobile apps&comma; and social media&comma;” said Anil Chakravarthy&comma; executive vice president and general manager&comma; Digital Experience Business and Worldwide Field Operations at Adobe&period; &OpenCurlyDoubleQuote;The expansion of the partnership will allow MLB to bring some truly personalized experiences to fans&comma; made possible by millions of fan profiles built in real time&period;”<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;We’ve gone out of our way to create digital tools to improve the fan experience&comma;” said Chris Marinak&comma; Chief Operations and Strategy Officer&comma; Major League Baseball&period; &OpenCurlyDoubleQuote;We’re bringing personalized experiences and information to fans so that they feel like we know who they are&comma; who their favorite team is and who their favorite players are&period; Adobe’s breadth of enterprise applications allows us to deliver what fans want&comma; where they want it – across dozens of channels&period;”<&sol;p>&NewLine;