Roku Surpasses 100 Million Streaming Members

<p><strong>SAN JOSE<&sol;strong>&&num;8212&semi; Roku announced it has surpassed 100 million streaming households worldwide&comma; a major milestone for the company&period; This achievement reflects the broader shift in viewing habits&comma; as streaming becomes the primary way people watch TV&period; Households around the globe watch TV using a Roku streaming player&comma; a first-party Roku-made TV&comma; or one of the many Roku TV models built by our global hardware partners&period;<&sol;p>&NewLine;<p>Roku launched its first streaming player in 2008&period; All Roku devices offer the same simple experience that begins with the Roku Home Screen and is powered by the Roku OS&period;<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;Surpassing 100 million streaming households is a defining moment&comma; not just for Roku&comma; but for the future of television&comma;” said Anthony Wood&comma; Founder and CEO&comma; Roku&period; &OpenCurlyDoubleQuote;We’re helping shape the entertainment landscape by making it easier to discover great content&comma; more affordable to watch it&comma; and more effective for advertisers and partners around the world to connect with audiences&period; We are deeply grateful to our viewers&comma; teams&comma; advertisers&comma; and partners for helping us reach this milestone&period; And as the shift to streaming continues to accelerate&comma; we’re more energized than ever to lead the evolution of television&period;”<&sol;p>&NewLine;<p>The company defines streaming households as the number of distinct user accounts streaming on the Roku platform in a given 30-day period&period; Roku achieved this milestone as of April&period;<&sol;p>&NewLine;<p>Roku streaming devices are used by more than half of all U&period;S&period; broadband households&comma; and growth continues across key international markets&comma; including Mexico&comma; Canada&comma; Brazil&comma; the United Kingdom&comma; and Latin America&period; As streaming grows worldwide&comma; the Roku Home Screen increasingly serves as the first thing viewers see when they turn on their television&comma; becoming the starting point for how audiences discover and watch TV&period;<&sol;p>&NewLine;<p>Roku OS-powered TVs and streaming devices are available in more than 15 countries worldwide&comma; offering a unified platform for television&period; <&sol;p>&NewLine;