<p>Toyota Motor North America (TMNA) returns to the Super Bowl this year with two 30-second commercials airing during the Big Game between Seattle and New England, reinforcing the brand&#8217;s belief that while destinations may change, the people beside us are what truly matter.</p>
<p>The two ads, &#8220;Superhero Belt&#8221; and &#8220;Where Dreams Began,&#8221; bring Toyota&#8217;s long-standing human-centric storytelling to life spotlighting moments, relationships and dreams that shape who we become along the way.</p>
<p>The film &#8220;Superhero Belt&#8221; explores the connection between a doting grandfather and grandson, and how their relationship only grows stronger with time. The story begins when the grandfather takes his grandson for a ride in his 1997 Toyota RAV4. The moment proves to be such a core memory, the grandson proudly recreates it for his grandfather almost 30 years later, this time in his all-new 2026 RAV4 with the roles reversed. The seating arrangements may have changed, but the love—and the inside jokes—never will. &#8220;Superhero Belt&#8221; was created by Saatchi &; Saatchi and directed by <a href="https://edge.prnewswire.com/c/link/?t=0&;l=en&;o=4612365-1&;h=2047328385&;u=https%3A%2F%2Fwww.pulsefilms.com%2Fdirector%2Frodrigo-saavedra%2Fcommercials&;a=Rodrigo+Saavedra+at+Pulse+Films" target="_blank" rel="nofollow noopener">Rodrigo Saavedra at Pulse Films</a>.</p>
<p>&#8220;As the Official Automotive Partner of the NFL, the Super Bowl gives Toyota an unmatched stage to tell stories that connect with fans,&#8221; said Dedra DeLilli, vice president, marketing communications, Toyota Motor North America. &#8220;Whether it&#8217;s the nostalgia of a ride in a grandfather&#8217;s RAV4 or the unflinching determination of a Team Toyota athletes&#8217; lifelong journey, the origin shapes the destination for us all. Together, these stories reflect Toyota&#8217;s belief that while where we&#8217;re going matters, it&#8217;s the moments and people along the way that truly define the journey.&#8221;</p>
<p>In &#8220;Where Dreams Began,&#8221; the spot imagines what greatness looked like from day one. Featuring Team Toyota athletes – NFL wide receiver Puka Nacua, U.S. Paralympian Oksana Masters and NASCAR driver Bubba Wallace – the spot rewinds the clock to a time before trophies and the glory, when every champion was just a kid with a dream. Training alongside their pint-sized younger selves; mini coaches who push, motivate and remind the world-class athletes why they started. Every great destination has a beginning and Toyota celebrates those committed to the journey. &#8220;Where Dreams Began&#8221; was created by Unverified, produced by Sweatpants Media and directed by <a href="https://edge.prnewswire.com/c/link/?t=0&;l=en&;o=4612365-1&;h=831130276&;u=https%3A%2F%2Fwww.sweatpantsmedia.com%2Fdirectors%2Falberto-blanco%2F&;a=Alberto+Blanco" target="_blank" rel="nofollow noopener">Alberto Blanco</a>.</p>
<p>Click <a href="https://edge.prnewswire.com/c/link/?t=0&;l=en&;o=4612365-1&;h=2503395780&;u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DXWuFLNZ6Sso&;a=here" target="_blank" rel="nofollow noopener">here</a> to view the 30-second spot, &#8220;Superhero Belt&#8221; and <a href="https://edge.prnewswire.com/c/link/?t=0&;l=en&;o=4612365-1&;h=1295304962&;u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DqdK9PkvTC_c&;a=here" target="_blank" rel="nofollow noopener">here</a> to view the 30-second spot, &#8220;Where Dreams Began.&#8221;</p>
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