Intuit Signs $100 Million Deal With OpenAI

<p><strong>MOUNTAIN VIEW<&sol;strong> &&num;8211&semi; Intuit Inc&period;&comma; operator of the financial technology platform that makes Intuit TurboTax&comma; Credit Karma&comma; QuickBooks&comma; and Mailchimp&comma; announced a multi-year&comma; strategic partnership with OpenAI&period; ChatGPT users will be able to take secure&comma; and accurate financial actions through these apps&comma; which can be directly accessed within the ChatGPT experience&period;<&sol;p>&NewLine;<p>Intuit will deepen its use of OpenAI’s frontier models in its proprietary generative AI operating system &lpar;<a href&equals;"https&colon;&sol;&sol;investors&period;intuit&period;com&sol;news-events&sol;press-releases&sol;detail&sol;1254&sol;intuit-supercharges-genos-for-delivery-of-done-for-you-agentic-ai-experiences-to-~100-million-consumers-businesses" rel&equals;"nofollow" shape&equals;"rect">GenOS<&sol;a>&rpar; under a new &dollar;100-million&plus; multi-year contract to accelerate its AI-driven expert platform strategy&period; OpenAI’s models will help power AI agents across Intuit’s platform – these agents are capable of understanding complex questions&comma; surfacing insights instantly&comma; and helping to complete tasks such as forecasting cash flow&comma; preparing taxes&comma; or managing payroll&comma; all through natural conversation&period;<&sol;p>&NewLine;<p>Every week&comma; hundreds of millions of consumers and businesses search on ChatGPT for answers to their biggest problems&period; Their financial questions range from &OpenCurlyDoubleQuote;how can I pay off my debt faster or improve my credit score&quest;” to &OpenCurlyDoubleQuote;how do I increase the profitability of my business or find new customers&quest;” With the knowledge of their financial data and behaviors powered by Intuit&&num;8217&semi;s unique capabilities&comma; users will get more insightful&comma; more specific and more actionable responses through the Intuit apps in ChatGPT&period; For the first time&comma; consumers and businesses will be able to unlock the power of Intuit’s AI-driven expert platform and get personalized financial insights and recommendations they can seamlessly act on&comma; all through apps available in ChatGPT&period;<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;We are taking a massive step forward to fuel financial success for consumers and businesses&comma; unlocking growth for both companies&comma;” said Sasan Goodarzi&comma; CEO of Intuit&period; &OpenCurlyDoubleQuote;Our partnership combines the power of Intuit’s proprietary financial data&comma; credit models&comma; and AI platform capabilities with OpenAI’s scale and frontier models to give users the financial advantage they need to prosper&period;&&num;8221&semi;<&sol;p>&NewLine;<p>&&num;8220&semi;Intuit’s AI-powered financial platform helps millions of people manage their finances and run their businesses&comma;&&num;8221&semi; said Fidji Simo&comma; CEO of Applications at OpenAI&period; &&num;8220&semi;This partnership combines our most advanced models and global scale with Intuit&&num;8217&semi;s platform capabilities to help everyone make smarter financial decisions and build more secure futures&period;”<&sol;p>&NewLine;<p><b>Fueling success for consumers and businesses<&sol;b><&sol;p>&NewLine;<p>With this groundbreaking partnership between Intuit and OpenAI&comma; consumers and businesses will soon not only get personalized insights and recommendations that are powered by Intuit’s platform&comma; but they will also be able to take actions with Intuit apps&comma; all available within ChatGPT&period;<&sol;p>&NewLine;<p>For consumers&comma; Intuit&&num;8217&semi;s platform will help deliver personalized financial actions&comma; with their permission&comma; through apps available in ChatGPT to help them make smarter money decisions&period; This includes finding the credit card&comma; personal loan&comma; or mortgage that is best for their specific needs given their spending patterns and approval odds&comma; getting more personalized answers to tax questions powered by their financial data&comma; estimating their tax refund&comma; scheduling time with a live&comma; AI-powered local tax expert&comma; and taking actions to make their money go even further&period;<&sol;p>&NewLine;<p>For businesses&comma; Intuit’s apps&comma; available in ChatGPT&comma; will provide personalized insights to help increase revenue and profitability based on their real-time business data&period; For instance&comma; businesses can create and send targeted campaigns to drive customer growth&comma; get paid faster with the help of AI-generated invoice reminders&comma; and improve cashflow by accessing loan options tailored for their business when needed&comma; while their accounting is done in the background&period;<&sol;p>&NewLine;<p>By providing these revolutionary experiences directly through the Intuit apps in ChatGPT&comma; Intuit will be able to not only deepen its relationship with existing approximately 100 million customers&comma; but also extend its reach to new audiences by engaging them and helping solve their problems at a point of need&period;<b><&sol;b><&sol;p>&NewLine;<p>Intuit’s partnership with OpenAI will build on the company’s decade-long investment in data and AI&comma; along with deep domain financial technology expertise&comma; further expanding how Intuit is delivering personalized&comma; AI-driven experiences to customers with speed and scale&period; Intuit’s robust data&comma; AI and human intelligence capabilities are foundational to the company’s success as an industry leader&comma; fueling the financial success of consumers and businesses&period;<&sol;p>&NewLine;<p>&nbsp&semi;<&sol;p>&NewLine;