Metaforms Grabs $9 Million Round

SAN FRANCISCO &&num;8212&semi; The market research boom is creating an unexpected casualty&colon; the agencies themselves&period; In an industry where clients expect faster turnarounds, competitive pricing, and diverse capabilities, agencies are turning down work – not for lack of interest, but because outdated operational systems keep them from meeting client expectations&period; <a title="Metaforms" href="https&colon;//www&period;globenewswire&period;com/Tracker&quest;data=jOQm-hmBvLgkfrXqGwZ5WL5qcBFd6sUA-U8UJtU1RROd1qiJ&fjlig;9kkAb0YkhtQPYedjrov&lowbar;OMcFhsD&lowbar;f6To-NaA==" target="&lowbar;blank" rel="nofollow noopener">Metaforms</a>, a startup born from this bottleneck, is helping research teams scale without burning out&period; The company has landed a &dollar;9 million Series A to expand its AI infrastructure platform and accelerate adoption across the &dollar;130 billion global research industry&period;&NewLine;The round was led by Peak XV Partners (formerly Sequoia India), with participation from Nexus Venture Partners and Together Fund&period; It brings Metaforms’ total funding to just over &dollar;10 million and will be used to grow the team, expand into new workflows like report generation and voice-based research, and deepen integrations with tools like Decipher, SPSS, and Confirmit&period;&NewLine;&&num;8220&semi;We’re thrilled to partner with Akshat and Arjun as they reimagine what a market research agency could look like in an AI-first world&period; Metaforms is scaling rapidly, by enabling some of the largest research agencies globally to automate workflows such as survey programming and data processing through their suite of AI agents&period;&&num;8221&semi; Shailendra Singh, MD, Peak XV&NewLine;When a global brand like a shoe company wants to make critical decisions about how to market it’s new pair of shoes in a geography it has never ventured into before&period; It engages a market research agency to figure out lifestyle habits and cultural perceptions of a population&period; For this the agency has to recruit a target population, design a research study, convert the survey questions into an online link, clean the data for fraud, do in-person interviews, combine all the data to finally make a presentation&period;&NewLine;Metaforms builds AI agents designed to work within research agencies’ existing workflows, automating the manual processes that limit capacity and erode margins&period; Instead of replacing research expertise, the platform acts as a force multiplier&colon; turning questionnaires into survey code, flagging bad data before it breaks a project, coordinating panel vendors, and tracking quotas across complex multi-country studies&period;&NewLine;Founded in 2022 by Akshat Tyagi and Arjun S, Metaforms was born out of a personal pain point&period; As early-stage founders, they struggled to access professional market research&period; The problem wasn’t demand – it was bandwidth&period; So Akshat and Arjun set out to build software that gave agencies a way to do more with what they already have&period;&NewLine;&OpenCurlyDoubleQuote;Our goal is simple&colon; help great research teams spend less time firefighting and more time doing the work that actually matters,” said Akshat Tyagi, co-founder and CEO of Metaforms&period; &OpenCurlyDoubleQuote;When you automate the grunt work, you make high-quality research more accessible to more companies&period;”&NewLine;Since launching commercially just six months ago, Metaforms has signed four of the world&&num;8217&semi;s top twenty research agencies, including Strat7, one of the largest market research agencies globally&period; The platform now processes over 1,000 surveys per month, and serves Fortune 500 companies&period; Every customer that started with a single AI agent has expanded to adopt additional ones, achieving a 100&percnt; expansion rate&period;&NewLine;

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