Openprise Scores $25 Million Series B

<p><strong>SAN MATEO <&sol;strong>— Openprise&comma; a specialist in revenue operations &lpar;RevOps&rpar; data automation&comma; has closed a &dollar;25 million Series B equity raise led by investment funds managed by Morgan Stanley Expansion Capital&period; Openprise is poised to continue helping high-performance RevOps teams in transforming their data into action&comma; achieving operational agility at scale&comma; and simplifying technology to drive efficient growth&period;<&sol;p>&NewLine;<p>The company plans to use the financing to extend its leadership in the RevOps market&comma; expand its product roadmap&comma; bolster talent recruitment efforts&comma; and drive sales and marketing growth by investing in critical go-to-market &lpar;GTM&rpar; initiatives and customer success programs&period;<&sol;p>&NewLine;<p>Over the past decade&comma; organizations have invested heavily in data and multiple GTM technologies to keep pace with growing digital touchpoints along the customer journey&period; However&comma; these investments often failed to scale and integrate&comma; leaving RevOps teams with a stitched patchwork of point solutions to manage&comma; further fragmenting data and processes&period;<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;At Openprise&comma; we are solving today’s challenges by focusing on the most fundamental yet overlooked problems for RevOps teams&colon; poor data quality&comma; too many silos&comma; and unusable formats&period; Data is at the core of what we do because it’s the key enabler of every GTM initiative&comma;” said Ed King&comma; founder and CEO of Openprise&period; &OpenCurlyDoubleQuote;Many companies are exploring artificial intelligence &lpar;AI&rpar; under the RevOps framework&period; Because AI is the ultimate data-driven application&comma; Openprise is leading the industry to unlock the value of data with the industry’s next-generation cloud platform for RevOps&period; Our goal is to consistently provide RevOps teams with a trusted data foundation so they can automate any process and simplify even the most complex technology stack&period;”<&sol;p>&NewLine;<p>The company’s flagship product&comma; the <a href&equals;"https&colon;&sol;&sol;www&period;openprisetech&period;com&sol;revops-data-automation-platform&sol;">Openprise RevOps Data Automation Cloud<&sol;a>&comma; brings together data&comma; automation&comma; integration&comma; and orchestration&comma; empowering high-growth companies to scale all of their GTM strategies on a single cloud at up to ten times the speed of what IT can support&comma; without writing a single line of code&period;<&sol;p>&NewLine;<p>In today’s business environment&comma; alignment across marketing&comma; sales&comma; and customer success teams is critical for revenue growth&period; This is the promise of RevOps&period; By bringing these functions and strategies together&comma; RevOps streamlines processes and enables data-driven decisions&comma; optimizing efficiency across the revenue lifecycle&period; According to <a href&equals;"https&colon;&sol;&sol;www&period;gartner&period;com&sol;en&sol;newsroom&sol;press-releases&sol;2021-05-17-gartner-predicts-75--of-the-highest-growth-companies-" target&equals;"&lowbar;blank" rel&equals;"noopener">Gartner<&sol;a>&comma; by 2025 75 percent of the highest-growth technology companies will deploy the RevOps model&period;<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;It’s an exciting time to be a part of Openprise’s success&comma;” said Pete Chung&comma; Head of Morgan Stanley Expansion Capital&period; &OpenCurlyDoubleQuote;Despite a challenging market&comma; Openprise has demonstrated the ability to scale efficiently with accelerating growth while delivering exceptional levels of customer satisfaction&period;”<&sol;p>&NewLine;

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