Chipotle is celebrating Leap Day on February 29 with a free guac offer* for Chipotle Rewards members who use code EXTRA24 at checkout on the Chipotle app and Chipotle.com. (PRNewsfoto/Chipotle Mexican Grill)
<p><strong><span class="legendSpanClass"><span class="xn-location">NEWPORT BEACH, CA</span></span> </strong>&#8212; Chipotle Mexican Grill announced that on &#8220;Extra Day,&#8221; <span class="xn-chron">February 29</span>, guac will not be extra* for fans who use code EXTRA24 on digital orders placed exclusively on the Chipotle app or Chipotle.com. Chipotle is kicking off &#8220;Extra Day&#8221; celebrations early starting <span class="xn-chron">February 26</span>, with a gamified scavenger hunt on Chipotle&#8217;s official Instagram account, which will reward up to 29 fans with free guac for a year**.</p>
<p><b>Extra Day, Extra Codes Challenge<br class="dnr" /></b>In honor of the extra day in the 2024 calendar, Chipotle is building on its history of hiding keywords for free food in plain sight (see<a href="https://c212.net/c/link/?t=0&;l=en&;o=4096551-1&;h=4231360199&;u=https%3A%2F%2Fnewsroom.chipotle.com%2F2022-06-02-CHIPOTLE-RETURNS-TO-THE-BASKETBALL-POSTSEASON%2C-WILL-HIDE-UP-TO-50%2C000-BOGOS-IN-ITS-TV-ADS&;a=+HERE" target="_blank" rel="nofollow noopener"> HERE</a>,<a href="https://c212.net/c/link/?t=0&;l=en&;o=4096551-1&;h=1809250077&;u=https%3A%2F%2Fnewsroom.chipotle.com%2F2021-07-07-Chipotle-To-Hide-Up-To-One-Million-Dollars-Or-Even-More-Of-Free-Burritos-In-Basketball-TV-Ads&;a=+HERE" target="_blank" rel="nofollow noopener"> HERE</a>) with the new &#8220;Extra Day, Extra Codes&#8221; promotion. Chipotle is challenging fans to uncover keywords hidden in its Instagram content leading up to &#8220;Extra Day&#8221; for a chance to win free guac for a year.</p>
<p>How It Works:</p>
<ol type="1">
<li>From <span class="xn-chron">Monday, February 26</span> through <span class="xn-chron">Wednesday, February 28</span>, fans will be challenged to uncover 29 keywords hidden in the content and captions on<a href="https://c212.net/c/link/?t=0&;l=en&;o=4096551-1&;h=3904122525&;u=https%3A%2F%2Fwww.instagram.com%2Fchipotle%2F%3Fhl%3Den&;a=+%40Chipotle" target="_blank" rel="nofollow noopener"> @Chipotle</a> on Instagram. Ten keywords will be available daily on <span class="xn-chron">February 26</span> and <span class="xn-chron">February 27</span>, and nine keywords will be available on February 28.</li>
<li>The game begins at <span class="xn-chron">9am PT</span> each day. For each keyword, the 366th fan to text the keyword to 888222 will win free guac for a year from Chipotle. Three hundred and sixty-six represents the number of days in a Leap Year. Ordinary text and data rates will apply.</li>
</ol>
<p>&#8220;Our guests understand that &#8216;guac is extra&#8217; is not just a phrase, it&#8217;s a testament to the quality and freshness of our real food,&#8221; said <span class="xn-person">Stephanie Perdue</span>, Vice President of Brand Marketing. &#8220;There&#8217;s no better way to celebrate an additional day on the calendar than with our iconic guacamole not being extra.&#8221;</p>
<p><b>Chipotle&#8217;s Real Guac<br class="dnr" /></b>Chipotle&#8217;s guac is made with just six real ingredients &#8211; Hass avocados, hand-chopped cilantro, red onion, jalapeno, citrus juice, and kosher salt &#8211; and is a delicious, nourishing source of healthy fat. In restaurants across the U.S., <span class="xn-location">Canada</span>, and <span class="xn-location">Europe</span> this year, the company is expected to use approximately 5.18 million cases of avocados, equivalent to 129.5 million pounds of fruit.</p>
<p>*Free Guac Offer Legal Terms<br class="dnr" />Offer valid for free small side or entrée topping of guac with purchase of a full-priced entrée item and use of code EXTRA24 at time of order. Limit one free serving per order; redemption is subject to availability. Must be ordered with entrée item, via Chipotle website or mobile apps only; not available on in-restaurant orders or orders via third-party delivery platforms. Valid only <span class="xn-chron">February 29, 2024</span>, at participating Chipotle Mexican Grill restaurants in the U.S. and <span class="xn-location">Canada</span> during regular business hours. May not be combined with other coupons, promotions, or special offers. Void where prohibited; additional restrictions may apply.</p>

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