Roku to Begin Selling Pro Series TVs This Spring

<p class&equals;"ql-align-justify"><strong>SAN JOSE &&num;8212&semi; <&sol;strong>Roku plans to launch a new lineup of <a href&equals;"https&colon;&sol;&sol;go&period;roku&period;com&sol;pro-series" target&equals;"&lowbar;blank" rel&equals;"noopener noreferrer">Roku Pro Series TVs <&sol;a>this spring starting at &dollar;1&comma;499 and featuring QLED displays&period;<&sol;p>&NewLine;<p class&equals;"ql-align-justify">Roku first launched its own branded TVs in 2023 with Roku Select and Plus Series TVs priced as low as &dollar;249&period;<&sol;p>&NewLine;<p class&equals;"ql-align-justify">Available in three sizes&comma; 55”&comma; 65”&comma; and 75”&comma; Roku Pro Series TVs bring together everything Roku customers have come to love in a refined hardware design&period; Led by Roku’s teams of experts dedicated to picture quality and audio innovation&comma; Roku Pro Series TVs feature exceptional picture quality with a 4K QLED display&comma; Mini-LED&comma; local dimming&comma; enhanced audio technology for a wide cinematic sound&comma; and a new modern design that rests flat against the wall&comma; all in a TV made for streaming&period; Powered by the simplicity of Roku’s award-winning operating system and equipped with a new premium Roku remote&comma; the Roku Pro Series models feel elevated yet familiar and intuitive&comma; providing consumers with an enhanced Roku streaming experience&period;<&sol;p>&NewLine;<p class&equals;"ql-align-justify">&OpenCurlyDoubleQuote;Roku Pro Series’ picture and audio quality&comma; polished design&comma; unique features&comma; and ease-of-use bring the market leadership and innovation that Roku is known for to a TV made for streaming&comma;” said Chris Larson&comma; Vice President&comma; Retail Strategy&comma; Roku&period; &OpenCurlyDoubleQuote;As we hit 10 years of the Roku TV program&comma; we believe this new line of TVs will set a new standard for an elevated streaming experience&period;”<&sol;p>&NewLine;<p class&equals;"ql-align-justify">Roku also announced that Roku Smart Picture&comma; a new set of features&comma; will come to the Roku TV program in spring 2024&period; Created by Roku’s Picture Quality Tuning Team for all Roku TV models&comma; including the Roku Pro Series&comma; Roku Smart Picture identifies what type of content is on a screen through methods including artificial intelligence&comma; machine learning&comma; and data from content partners to automatically adjust the picture for an optimized viewing experience – ensuring that consumers are getting the best presentation of their favorite content every time&period;<&sol;p>&NewLine;<p class&equals;"ql-align-justify"><strong>Pricing and Availability<&sol;strong><&sol;p>&NewLine;<p class&equals;"ql-align-justify"><a href&equals;"https&colon;&sol;&sol;go&period;roku&period;com&sol;pro-series" target&equals;"&lowbar;blank" rel&equals;"noopener noreferrer">Roku Pro Series TVs<&sol;a>&comma; available in sizes between 55-75”&comma; along with a unique optional mount developed by Roku that marries both design and functionality&comma; will be available in the U&period;S&period; beginning spring of 2024 with retail prices under &dollar;1&comma;500&period;<&sol;p>&NewLine;