Apple to Sponsor Super Bowl Halftime Show

<p>The NFL &lpar;National Football League&rpar; announced Apple Music as the new partner for the Super Bowl Halftime Show&period; The multi-year partnership brings together the Super Bowl Halftime Show&comma; the most-watched musical performance of the year&comma; with Apple Music&comma; which celebrates musicians&comma; songwriters&comma; producers and fans&comma; and offers the world&&num;8217&semi;s best music listening experience with a catalog of over 90 million songs&comma; and immersive sound powered by Spatial Audio&period;<&sol;p>&NewLine;<p>Apple replaces Pepsi&comma; which had been the halftime sponsor for the past decade&comma; but decided not to renew this year&period; The financial terms of Apple&&num;8217&semi;s NFL deal were not released&period;<&sol;p>&NewLine;<p>&&num;8220&semi;We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show&comma;&&num;8221&semi; said Nana-Yaw Asamoah&comma; SVP of Partner Strategy for the NFL&period;  &&num;8220&semi;We couldn&&num;8217&semi;t think of a more appropriate partner for the world&&num;8217&semi;s most-watched musical performance than Apple Music&comma; a service that entertains&comma; inspires&comma; and motivates millions of people around the world through the intersection of music and technology&period;&&num;8221&semi;<&sol;p>&NewLine;<p>Super Bowl LVII&comma; which will be played on Sunday&comma; February 12&comma; 2023 in Glendale&comma; AZ&comma; will mark Apple Music&&num;8217&semi;s first year as part of the Super Bowl Halftime Show&period; Over the coming months&comma; fans can expect to see exclusive details and sneak peeks leading up to the Apple Music Super Bowl Halftime Show by following &commat;AppleMusic on TikTok&comma; Instagram and Twitter&period;<&sol;p>&NewLine;<p>&&num;8220&semi;Music and sports hold a special place in our hearts&comma; so we&&num;8217&semi;re very excited Apple Music will be part of music and football&&num;8217&semi;s biggest stage&comma;&&num;8221&semi; said Oliver Schusser&comma; Apple&&num;8217&semi;s vice president of Apple Music and Beats&period; &&num;8220&semi;We&&num;8217&semi;re looking forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show&period;&&num;8221&semi;<&sol;p>&NewLine;<p>Over 120 million viewers watched The Super Bowl LVI Halftime Show live earlier this year&comma; which featured a lineup of trailblazing musicians&comma; including Dr&period; Dre&comma; Snoop Dogg&comma; Eminem&comma; Mary J&period; Blige and Kendrick Lamar and marked the first time these five multi-award-winning artists performed together on stage&period; The Super Bowl LVI Halftime Show was awarded three Creative Emmy awards&period;<&sol;p>&NewLine;<p>Past Super Bowl Halftime Show performances include The Weeknd&comma; Jennifer Lopez&comma; Shakira&comma; Beyoncé&comma; Justin Timberlake&comma; Lady Gaga&comma; Katy Perry&comma; Bruno Mars&comma; Prince&comma; Madonna and more&period;<&sol;p>&NewLine;