Disco Dances to $20 Million Series A Round

<p><span class&equals;"xn-location"><strong>SAN FRANCISCO<&sol;strong> &&num;8212&semi;<&sol;span> <a href&equals;"https&colon;&sol;&sol;c212&period;net&sol;c&sol;link&sol;&quest;t&equals;0&amp&semi;l&equals;en&amp&semi;o&equals;3460765-1&amp&semi;h&equals;2888806384&amp&semi;u&equals;https&percnt;3A&percnt;2F&percnt;2Fwww&period;disconetwork&period;com&percnt;2F&percnt;3Futm&lowbar;source&percnt;3Dpress&lowbar;release&percnt;26utm&lowbar;medium&percnt;3Dmarch&lowbar;4&lowbar;2022&percnt;26utm&lowbar;campaign&percnt;3Dfundraise&amp&semi;a&equals;Disco" target&equals;"&lowbar;blank" rel&equals;"nofollow noopener">Disco<&sol;a> &lpar;formerly known as co-op commerce&rpar;&comma; is getting down with a <span class&equals;"xn-money">&dollar;20 million <&sol;span>Series A funding round led by Felicis Ventures with participation from Shopify&comma; Sugar Capital&comma; Bessemer Venture Partners&comma; Indicator Ventures&comma; RiverPark Ventures&comma; and several others&comma; including <span class&equals;"xn-person">Ankur Nagpal&&num;8217&semi;s<&sol;span> Vibe Capital&comma; <span class&equals;"xn-person">Packy McCormick&&num;8217&semi;s<&sol;span> Not Boring Fund&comma; and a other direct-to-consumer &lpar;DTC&rpar; founders and operators&period;<&sol;p>&NewLine;<p>Disco was created to help independent brands limit their reliance on big tech platforms for acquiring customers by working together&period; Disco serves many of the largest merchants in DTC across a variety of categories&comma; including  <b><u>Parade<&sol;u><&sol;b>&comma; <b><u>Lovevery<&sol;u><&sol;b>&comma; <b><u>Made In<&sol;u><&sol;b>&comma; <b><u>Girlfriend Collective<&sol;u><&sol;b>&comma; <b><u>Faherty<&sol;u><&sol;b>&comma; <b><u>Rhone<&sol;u><&sol;b>&comma; <b><u>Caraway<&sol;u><&sol;b>&comma; <b><u>Milk Bar<&sol;u><&sol;b> and many more&period;<&sol;p>&NewLine;<div class&equals;"col-sm-10 col-sm-offset-1">&NewLine;<p>Disco has raised <span class&equals;"xn-money">&dollar;26M<&sol;span> to date and will use the fresh round of capital to continue to create a flourishing ecosystem of brands and innovative products as well as grow the team considerably&period; The company&comma; now 27 people strong&comma; anticipates scaling to 75 by year end&comma; including engineers&comma; product specialists&comma; marketing experts&comma; customer success&comma; and sales&period;<&sol;p>&NewLine;<&sol;div>&NewLine;<div class&equals;"col-sm-10 col-sm-offset-1">&NewLine;<p>&&num;8220&semi;Unlike centralized marketplaces where merchants have limited visibility into their customers&comma; we are building a future where independent brands can join forces and benefit from their collective power&comma;&&num;8221&semi; said <span class&equals;"xn-person">Conner Sherline<&sol;span>&comma; Founder and CEO of Disco&period; &&num;8220&semi;By giving them the tools and data to work together across partnerships&comma; marketing&comma; and merchandising&comma; Disco is unlocking a massive opportunity for merchants to attract and retain new customers at scale&period;&&num;8221&semi;<&sol;p>&NewLine;<p>As more and more businesses move online&comma; costs of acquiring customers on digital channels have skyrocketed&comma; resulting in brands desperately searching for new ways to drive awareness and gain new customers&period;<&sol;p>&NewLine;<p>Disco believes that uniting the millions of independent brands in the eCommerce ecosystem and giving them tools to work together across partnerships&comma; data&comma; and merchandising is the silver bullet that can solve for the massive hurdles brought into play across targeting and acquisition&period;<&sol;p>&NewLine;<&sol;div>&NewLine;