MrBeast Launches Better-For-You Snacking Brand Feastables
<p>MrBeast, the top-earning You Tube star according to Forbes, is launching a new snack line.</p>
<p>AKA Jimmy Donaldson, MrBeast&#8217;s snack line is called <u>Feastables</u>, a better-for-you snacking brand rooted in gamified experiences.</p>
<p>[<strong>Photo above</strong>: Jimmy Donaldson, MrBeast, with his new line of snack bars.]</p>
<p>Feastables&#8217; first launch is the MrBeast Bar, a gluten-free chocolate bar that starts with four simple ingredients, including organic cocoa. The MrBeast Bar is launching in three delicious flavors: Original Chocolate, Almond Chocolate, and Quinoa Crunch Chocolate.</p>
<p>Feastables is setting out to build an engaging consumer brand centered around gamified experiences that bring everything MrBeast is known for online – fan engagement, games, stunts, and spectacle – to the masses. In true MrBeast fashion, Feastables will be holding a massive sweepstakes totaling over $1 million dollars in prizes and offers. Ten lucky grand-prize winners will be selected to compete in a MrBeast YouTube video for the chance to win MrBeast&#8217;s Chocolate Factory. There will also be thousands of instant-win prizes up for grabs, including a Tesla, Sea Doos, Super 73 Electric Bikes, Artesian Builds gaming computers, Turtle Beach gaming bundles, Beats by Dre earbuds, a lifetime of chocolate from Gopuff, cash prizes, MrBeast merch and so much more.</p>
<p>Growing up with Crohn&#8217;s made MrBeast aware of the need to make higher quality snacks more accessible. He&#8217;s setting out to do just that, and bring the fun. &#8220;Be on the lookout for exciting stunts and giveaways with every Feastables drop,&#8221; says Donaldson. &#8220;No other brand is creating quality snacks with a focus on fun at a mass scale, and I&#8217;m excited for everyone to experience it.&#8221;</p>
<p>The current product portfolio is just the beginning of a much bigger vision. Donaldson, who will serve as Feastables&#8217; Founder and creative visionary, brought on <span class="xn-person">Jim Murray</span>, snacking industry pioneer and former President of RxBar, to lead the company&#8217;s strategy, and incubated the company with the team at <u>Night</u>, his management company.</p>
<p>MrBeast was ranked the highest-earning YouTube star by Forbes magazine with $54 million in estimated earnings and has over 89 million subscribers on YouTube. He also launched MrBeast Burger in 2021 available through ghost kitchens nationwide and via Doordash delivery.</p>
<p>Feastables is available direct to consumer on <u>www.feastables.com</u> with prices ranging from <span class="xn-money">$2.98</span> &#8211; <span class="xn-money">$49.99 USD</span> for individual bars and bundles respectively. Individual bars are also now available on <u>walmart.com</u> for <span class="xn-money">$2.98</span>.</p>

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