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<p>ViacomCBS has announced a new, multi-year global agreement with Twitter to deliver premium digital content around ViacomCBS&#8217; biggest live events, hit shows and iconic franchises from the company&#8217;s portfolio of TV brands, including BET, CBS Television Network, CBS News, CBS Sports, Channel 5, CMT, Comedy Central, MTV, Network 10, Nickelodeon, Paramount Network and Telefe.</p>
<p>Financial terms of the deal weren&#8217;t disclosed.</p>
<p>Paramount+ will also host three Twitter Watch Parties, in partnership with Twitter, to bring fans together, fuel conversation and build community around select highly anticipated original series.</p>
<p>&#8220;We&#8217;re thrilled to extend our long-standing relationship with Twitter in this expansive global deal that brings together the full ViacomCBS portfolio and magnifies the scale and scope of our valued partnership,&#8221; said Andrea Wolinetz, SVP, Distribution &; Business Development-Streaming at ViacomCBS. &#8220;Twitter is the digital water cooler for trending topics and fandom worldwide, and we&#8217;re excited to provide front-row access to innovative digital content experiences and culture-defining moments across the best of entertainment, news and sports for Twitter users everywhere.&#8221;</p>
<p>&#8220;We&#8217;re excited to take our strong partnership to a new level, offering premium content across entertainment, news and sports and giving brands the opportunity to align with ViacomCBS&#8217; entire portfolio on a global scale,&#8221; said Jennifer Prince, Head of Global Content Partnerships, Twitter. &#8220;Through highlights, Twitter Moments, innovative formats and Paramount+ watch parties, Twitter will put users at the center of the biggest moments happening around the world.&#8221;</p>
<p>Each of the tentpole programs will be eligible for Twitter marketing support and brand sponsorship sales rights via Twitter&#8217;s Amplify program, which marries ViacomCBS&#8217; premium video with Twitter&#8217;s paid reach and targeting. ViacomCBS will also tap into a broad range of Twitter marketing features from live video and real-time highlights to Twitter Moments.</p>
<p>Most recently, Twitter and ViacomCBS partnered on the 2021 MTV Video Music Awards and &#8220;BET Awards,&#8221; bringing content from the biggest nights in music to Twitter. The 2021 &#8220;BET Awards&#8221; red carpet was live streamed on Twitter, hosted by DJ Envy. For the 2021 VMAs, the live pre-show was hosted on Twitter, and the #VMAStanCam was back for the second time, putting fans in the driver&#8217;s seat and giving them the power to choose the behind-the-scenes and close-up moments they wanted to see. MTV and Twitter also teamed up on the launch of #VMAStanMail, a first-of-its-kind on-site activation, designed for global inclusivity, that enabled artists to experience stan Tweets in any language.</p>

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