ViacomCBS Expands Partnership With Twitter

<p>ViacomCBS has announced a new&comma; multi-year global agreement with Twitter to deliver premium digital content around ViacomCBS&&num;8217&semi; biggest live events&comma; hit shows and iconic franchises from the company&&num;8217&semi;s portfolio of TV brands&comma; including BET&comma; CBS Television Network&comma; CBS News&comma; CBS Sports&comma; Channel 5&comma; CMT&comma; Comedy Central&comma; MTV&comma; Network 10&comma; Nickelodeon&comma; Paramount Network and Telefe&period;<&sol;p>&NewLine;<p>Financial terms of the deal weren&&num;8217&semi;t disclosed&period;<&sol;p>&NewLine;<p>Paramount&plus; will also host three Twitter Watch Parties&comma; in partnership with Twitter&comma; to bring fans together&comma; fuel conversation and build community around select highly anticipated original series&period;<&sol;p>&NewLine;<p>&&num;8220&semi;We&&num;8217&semi;re thrilled to extend our long-standing relationship with Twitter in this expansive global deal that brings together the full ViacomCBS portfolio and magnifies the scale and scope of our valued partnership&comma;&&num;8221&semi; said Andrea Wolinetz&comma; SVP&comma; Distribution &amp&semi; Business Development-Streaming at ViacomCBS&period; &&num;8220&semi;Twitter is the digital water cooler for trending topics and fandom worldwide&comma; and we&&num;8217&semi;re excited to provide front-row access to innovative digital content experiences and culture-defining moments across the best of entertainment&comma; news and sports for Twitter users everywhere&period;&&num;8221&semi;<&sol;p>&NewLine;<p>&&num;8220&semi;We&&num;8217&semi;re excited to take our strong partnership to a new level&comma; offering premium content across entertainment&comma; news and sports and giving brands the opportunity to align with ViacomCBS&&num;8217&semi; entire portfolio on a global scale&comma;&&num;8221&semi; said Jennifer Prince&comma; Head of Global Content Partnerships&comma; Twitter&period; &&num;8220&semi;Through highlights&comma; Twitter Moments&comma; innovative formats and Paramount&plus; watch parties&comma; Twitter will put users at the center of the biggest moments happening around the world&period;&&num;8221&semi;<&sol;p>&NewLine;<p>Each of the tentpole programs will be eligible for Twitter marketing support and brand sponsorship sales rights via Twitter&&num;8217&semi;s Amplify program&comma; which marries ViacomCBS&&num;8217&semi; premium video with Twitter&&num;8217&semi;s paid reach and targeting&period; ViacomCBS will also tap into a broad range of Twitter marketing features from live video and real-time highlights to Twitter Moments&period;<&sol;p>&NewLine;<p>Most recently&comma; Twitter and ViacomCBS partnered on the 2021 MTV Video Music Awards and &&num;8220&semi;BET Awards&comma;&&num;8221&semi; bringing content from the biggest nights in music to Twitter&period; The 2021 &&num;8220&semi;BET Awards&&num;8221&semi; red carpet was live streamed on Twitter&comma; hosted by DJ Envy&period; For the 2021 VMAs&comma; the live pre-show was hosted on Twitter&comma; and the &num;VMAStanCam was back for the second time&comma; putting fans in the driver&&num;8217&semi;s seat and giving them the power to choose the behind-the-scenes and close-up moments they wanted to see&period; MTV and Twitter also teamed up on the launch of &num;VMAStanMail&comma; a first-of-its-kind on-site activation&comma; designed for global inclusivity&comma; that enabled artists to experience stan Tweets in any language&period;<&sol;p>&NewLine;