Calixa Raises $12 Million Series A

<p><strong><span class&equals;"xn-location">SAN FRANCISCO <&sol;span><&sol;strong>&&num;8212&semi; <u>Calixa<&sol;u>&comma; which operates a product-led growth Go-to-Market &lpar;GTM&rpar; platform&comma; has raised <span class&equals;"xn-money">&dollar;12 million<&sol;span> in Series A funding led by Kleiner Perkins with new investors Salesforce Ventures and Twilio&period; Calixa will use the funds to aggressively hire across all functions&period;<&sol;p>&NewLine;<p>&&num;8220&semi;Today&&num;8217&semi;s fastest growing software companies &&num;8211&semi; Twilio&comma; Slack&comma; Calendly&comma; Netlify &&num;8211&semi; leverage a product-led GTM&period; They let users try products right away and put them in control of their buying journey&comma;&&num;8221&semi; said <span class&equals;"xn-person">Thomas Schiavone<&sol;span>&comma; co-founder and CEO&period; &&num;8220&semi;However&comma; existing GTM tooling was built for a top-down sales motion and product-led companies are struggling to use these outdated tools&period; Calixa was built from the ground up for a sales-assisted product-led motion&period; It keeps GTM teams on the same page by providing a data-rich customer view and a workflow optimized for high velocity sales&period;&&num;8221&semi;<&sol;p>&NewLine;<p>&&num;8220&semi;As one of Twilio&&num;8217&semi;s first product managers&comma; it&&num;8217&semi;s in Thomas&&num;8217&semi; DNA to put customers first&comma;&&num;8221&semi; said <span class&equals;"xn-person">Jeff Lawson<&sol;span>&comma; CEO and co-founder of Twilio&period; &&num;8220&semi;I&&num;8217&semi;m confident in Thomas&&num;8217&semi; leadership and am proud to see him building a platform that enables companies to have a fundamentally better relationship with their customers&period; I&&num;8217&semi;m excited to see what Thomas and the Calixa team build for product-led growth companies&excl;&&num;8221&semi;<&sol;p>&NewLine;<p>Product-Led Growth is redefining how companies work with customers&period; The customer journey begins with a free signup and the account grows as the user and their teammates find value with the product&period; Companies struggle to stay on top of thousands of sign-ups that are all at different stages of their journey&period; To be successful&comma; sales teams need to easily prioritize who to talk to&comma; quickly get context on them&comma; and effortlessly engage&period;<&sol;p>&NewLine;<p>With the public launch of Calixa earlier this year&comma; companies finally have a GTM tool purpose-built for Product-Led Growth&period; Software companies like Netlify&comma; Voiceflow and Courier are relying on Calixa to power their product-led sales motion&period; Netlify&&num;8217&semi;s Director of Sales Development&comma; <span class&equals;"xn-person">Devin Oliver<&sol;span>&comma; said that&comma; &&num;8220&semi;Calixa cuts down our time from insight to action&period; There is a huge efficiency and conversion gain with product qualified leads that Calixa identifies&period;&&num;8221&semi;<&sol;p>&NewLine;