Sandisk Selects Optimus as New Brand for SSD Memory

<p>Sandisk announced SANDISK Optimus as the new name for its internal SSD lineup for gamers&comma; creators&comma; and professionals&period; The new branding for this family of products reflects a focus on performance leadership&comma; engineering excellence&comma; and a heritage of trust in flash memory&period; The powerful collection of SANDISK Optimus internal storage solutions&comma; encompasses three product lines&colon; SANDISK Optimus&comma; SANDISK Optimus GX&comma; and SANDISK Optimus GX PRO&period;<&sol;p>&NewLine;<p>Featuring a striking new packaging and product design inspired by the company’s innovation and iconic branding&comma; the introduction of SANDISK Optimus creates room for future growth as the company expands its offerings to support the needs of gamers&comma; creators&comma; and professionals&period; The new design is inspired by the company’s pioneering brand heritage and relentless focus on delivering innovation that delights end users&period; While the overall look and feel of the SANDISK Optimus brand is boldly different&comma; its product portfolio carries forward Sandisk’s long-standing reputation for superior quality and reliability&comma; characteristics that have shaped the company’s longstanding legacy of flash innovation&period;<&sol;p>&NewLine;<p>Sandisk has seen its stock soar over 900&percnt; since being spun out of Western Digital last February&period;<&sol;p>&NewLine;<p>&&num;8220&semi;The SANDISK Optimus brand redefines what performance means for consumer needs&comma;” said Heidi Arkinstall&comma; VP Global Consumer Brand and Digital Marketing at Sandisk&period;  &OpenCurlyDoubleQuote;Our products span multiple segments and with this change we are making it easier for consumers to find the right solution for their needs&period;”<&sol;p>&NewLine;<p>Giving customers a more intuitive way to understand performance tiers and navigate the lineup with confidence&comma; the SANDISK Optimus portfolio is segmented to help consumers easily identify the product they need&colon;<&sol;p>&NewLine;<ul>&NewLine;<li>SANDISK Optimus product line – Designed as a benchmark performance hero&comma; built for content creators who demand faster&comma; smoother computing&period; These drives deliver the right balance of speed and affordability&period; Previously branded as WD Blue®&comma; including the WD Blue SN5100 NVMe SSD&period;<&sol;li>&NewLine;<li>SANDISK Optimus GX product line – Gaming without limits&comma; designed for players who want lightning-fast load times&comma; expanded capacity&comma; and power efficiency&period; Previously branded as WD&lowbar;BLACK™&comma; including the WD&lowbar;BLACK SN7100 NVMe SSD&period;<&sol;li>&NewLine;<li>SANDISK Optimus GX PRO product line– The flagship of the SANDISK Optimus™ brand portfolio&comma; the SANDISK Optimus GX PRO represents the pinnacle of performance&period; These drives are designed for developers&comma; professionals and gamers in the pursuit of the latest technological breakthrough and uncompromising performance who are looking to build AI PCs&comma; workstations&comma; or high-end PCs&period; SANDISK Optimus GX PRO combines cutting-edge storage technologies with increased capacity&period; Previously branded as WD&lowbar;BLACK&comma; including the WD&lowbar;BLACK SN8100 NVMe SSD&period;<&sol;li>&NewLine;<&sol;ul>&NewLine;<p>&OpenCurlyDoubleQuote;Millions of people around the world know and trust our internal drives&comma; and the new SANDISK Optimus branding perfectly matches the strength of our portfolio&comma;” said Anil Moolchandani&comma; VP Product Management Client at Sandisk&period; &OpenCurlyDoubleQuote;The family of internal SSD products are engineered to meet the demands of developer workflows and gaming environments for professionals&comma; gamers&comma; and other prosumers alike&period;”<&sol;p>&NewLine;