Mercedes-Benz to Use Google Conversational Search in New Vehicle

<p><strong><span class&equals;"legendSpanClass"><span class&equals;"xn-location">STUTTGART&comma; Germany<&sol;span> and <span class&equals;"xn-location">SUNNYVALE<&sol;span><&sol;span><&sol;strong> &&num;8212&semi; Mercedes-Benz and Google Cloud announced the expansion of their strategic partnership to introduce new conversational capabilities to the MBUX Virtual Assistant&comma; powered by Google Cloud&&num;8217&semi;s new <a href&equals;"https&colon;&sol;&sol;c212&period;net&sol;c&sol;link&sol;&quest;t&equals;0&amp&semi;l&equals;en&amp&semi;o&equals;4338452-1&amp&semi;h&equals;3066232230&amp&semi;u&equals;https&percnt;3A&percnt;2F&percnt;2Fcloud&period;google&period;com&percnt;2Fsolutions&percnt;2Fvertical-ai-agents&amp&semi;a&equals;Automotive&plus;AI&plus;Agent" target&equals;"&lowbar;blank" rel&equals;"nofollow noopener">Automotive AI Agent<&sol;a>&period; Built using Gemini on Vertex AI&comma; Google Cloud&&num;8217&semi;s Automotive AI Agent is specially tuned for the automotive industry and can reference information from Google Maps Platform to give users more detailed and personalised conversational responses about navigation&comma; points of interest&comma; and more&period;<&sol;p>&NewLine;<p>The new AI-enhanced Point-of-Interest search and navigation feature is coming to the new Mercedes-Benz CLA later this year&period; It will be the first vehicle designed with the new Mercedes-Benz operating system&comma; MB&period;OS&period; A rollout to further models with the MBUX Voice Assistant is also planned&period;<&sol;p>&NewLine;<p>Google Maps Platform provides Mercedes-Benz owners with fresh and factual information about 250 million places around the  world&comma; and the map is updated nearly in real time&comma; with over 100 million updates made to the map each day&period; With the enhanced search and navigation experience&comma; users can converse naturally with the MBUX Virtual Assistant and get answers to questions like&colon; &&num;8220&semi;Could you guide me to the nearest fine-dining restaurant for a unique culinary experience&quest;&&num;8221&semi;&period; Users can also ask follow up questions&comma; like&colon; &&num;8220&semi;Does the restaurant have good reviews&quest;&&num;8221&semi; or &&num;8220&semi;What is the chef&&num;8217&semi;s signature dish&quest;&&num;8221&semi; and the MBUX Virtual Assistant can respond with accurate&comma; up-to-date information and display navigation details through the vehicle&&num;8217&semi;s native interface&period; The new experience will be available in the MBUX Virtual Assistant&comma; with Mercedes-Benz&&num;8217&semi;s new CLA series later this year&period;<&sol;p>&NewLine;<p>Google Cloud&&num;8217&semi;s Automotive AI Agent will also enable the MBUX Virtual Assistant to handle complex&comma; multi-turn dialog and can retain memory of conversations&comma; which means users can continue conversations and reference information throughout their drives&period;<&sol;p>&NewLine;<p class&equals;"prntac">&&num;8220&semi;At Mercedes-Benz&comma; we seek to offer our customers an exceptional digital experience&comma;&&num;8221&semi; said Ola Källenius&comma; CEO of Mercedes-Benz Group AG&period; &&num;8220&semi;Our partnership with Google Cloud will further enhance in-car navigation&comma; combining sophisticated location data with generative AI&period;Launching with the new CLA&comma; our next-gen navigation will allow drivers and passengers to use voice commands to obtain comprehensive and personalised information within seconds&period;&&num;8221&semi;<&sol;p>&NewLine;<p class&equals;"prntac">&&num;8220&semi;Mercedes-Benz is known for providing an amazing driving experience&comma; and our partnership will bring cutting edge AI breakthroughs to make those experiences even better&comma;&&num;8221&semi; said <span class&equals;"xn-person">Sundar Pichai<&sol;span>&comma; CEO of Google and Alphabet&period; &&num;8220&semi;Our new Automotive AI Agent will help drivers navigate and search with in-vehicle assistants&comma; so those interactions are more natural and helpful&period; This is just the beginning of how agentic capabilities can transform the automotive industry and I&&num;8217&semi;m excited to see our partnership drive progress forward&period;&&num;8221&semi;<&sol;p>&NewLine;<p>Google Cloud&&num;8217&semi;s Automotive AI Agent enables automakers to leverage the power of generative AI and large language models &lpar;LLMs&rpar; to build and deploy customized&comma; first-party&comma; voice assistant experiences with state-of-the-art AI quality&period; Automotive AI Agent was built using Google&&num;8217&semi;s Gemini models&comma; which enables multimodal reasoning capabilities through natural language speech interactions and uses information from Google Maps Platform&period;<&sol;p>&NewLine;<p>&nbsp&semi;<&sol;p>&NewLine;