Netflix Says NFL Christmas Games Reached 65 Million US Viewers

<p class&equals;"article-contentstyles&lowbar;&lowbar;ArticleCenterText-pei0rm-16 HCEIo"><span class&equals;"article-contentstyles&lowbar;&lowbar;ArticleQuoteText-pei0rm-9 kNrfNa">Netflix said that its Christmas Day games were the two most streamed NFL games in US history with an average audience of over 24 million viewers each&comma; highlighted by Beyoncé’s halftime performance during the Baltimore Ravens vs&period; Houston Texans game&period;<&sol;span><&sol;p>&NewLine;<ul>&NewLine;<li><span class&equals;"article-contentstyles&lowbar;&lowbar;ArticleQuoteText-pei0rm-9 jLCtOE">Christmas was a record-breaking day for Netflix and the NFL&comma; with an unduplicated audience of nearly 65M US viewers according to Nielsen&period;<&sol;span><&sol;li>&NewLine;<li><span class&equals;"article-contentstyles&lowbar;&lowbar;ArticleQuoteText-pei0rm-9 jLCtOE">Ravens-Texans &lpar;24&period;3M AMA&rpar; and Chiefs-Steelers &lpar;24&period;1M AMA&rpar; are the most-streamed NFL games in US history&comma; according to Nielsen&period;<&sol;span><&sol;li>&NewLine;<li><span class&equals;"article-contentstyles&lowbar;&lowbar;ArticleQuoteText-pei0rm-9 jLCtOE">US viewership for Ravens-Texans peaked with <&sol;span><span class&equals;"article-contentstyles&lowbar;&lowbar;ArticleQuoteText-pei0rm-9 kNrfNa">Beyoncé Bowl<&sol;span><span class&equals;"article-contentstyles&lowbar;&lowbar;ArticleQuoteText-pei0rm-9 jLCtOE">&comma; with over 27 million viewers according to Nielsen&period;<&sol;span><&sol;li>&NewLine;<li><span class&equals;"article-contentstyles&lowbar;&lowbar;ArticleQuoteText-pei0rm-9 jLCtOE">AMA viewership figures are based on Fast National Live &plus; Same Day data from Nielsen which includes out-of-home viewing and CBS local market viewing along with mobile and web data from Netflix and NFL&plus; mobile viewing from NFL&period;<&sol;span><&sol;li>&NewLine;<li><span class&equals;"article-contentstyles&lowbar;&lowbar;ArticleQuoteText-pei0rm-9 jLCtOE">Global ratings and additional US insights will be released on December 31&comma; providing a comprehensive look at Netflix’s NFL Christmas Gameday performance worldwide&period;<&sol;span><&sol;li>&NewLine;<li><span class&equals;"article-contentstyles&lowbar;&lowbar;ArticleQuoteText-pei0rm-9 jLCtOE">The second game of the Netflix Christmas doubleheader&comma; Ravens-Texans&comma; was the most-watched Christmas Day game on record among A18-34 with 5&period;1 million US viewers &lpar;based on Nielsen records dating back to 2001&rpar;&period;<&sol;span><&sol;li>&NewLine;<li><span class&equals;"article-contentstyles&lowbar;&lowbar;ArticleQuoteText-pei0rm-9 jLCtOE">Netflix’s Christmas Day games dominated global social conversation&period; &num;<&sol;span><span class&equals;"article-contentstyles&lowbar;&lowbar;ArticleQuoteText-pei0rm-9 kNrfNa">BeyonceBowl <&sol;span><span class&equals;"article-contentstyles&lowbar;&lowbar;ArticleQuoteText-pei0rm-9 jLCtOE">rocketed to the &num;1 worldwide trend on X immediately as her performance kicked off — replacing &num;Christmas itself&period; Following her performance&comma; Netflix occupied 10 of the top 12 trending topics on X in the US&period; &num;NFLonNetflix also trended around the world&comma; reaching a peak of &num;2 in Australia&comma; &num;3 in the UK and Germany&comma; &num;5 in Brazil and France&comma; &num;6 in the US&period; <&sol;span><&sol;li>&NewLine;<li><span class&equals;"article-contentstyles&lowbar;&lowbar;ArticleQuoteText-pei0rm-9 jLCtOE">CBS Sports produced the games&comma; with NFL Media producing the pre&comma; post&comma; and studio halftime programming&period; EverWonder Studio executive produced NFL Christmas Gameday&period; <&sol;span><&sol;li>&NewLine;<&sol;ul>&NewLine;<p><span class&equals;"article-contentstyles&lowbar;&lowbar;ArticleQuoteText-pei0rm-9 jLCtOE">&&num;8220&semi;Bringing our members this record-breaking day of two NFL games was the best Christmas gift we could have delivered&comma;&&num;8221&semi; said Bela Bajaria&comma; Netflix Chief Content Officer&period; &&num;8220&semi;We&&num;8217&semi;re thankful for our partnership with the NFL&comma; all of our wonderful on-air talent&comma; and let&&num;8217&semi;s please not forget the electrifying Beyoncé and the brilliant Mariah Carey&period;”<&sol;span><&sol;p>&NewLine;<ul>&NewLine;<li><span class&equals;"article-contentstyles&lowbar;&lowbar;ArticleQuoteText-pei0rm-9 jLCtOE">&OpenCurlyDoubleQuote;We’re thrilled with our first Christmas Gameday on Netflix with NFL games being streamed to a global audience&comma;” said Hans Schroeder&comma; NFL executive vice president of media distribution&period; &OpenCurlyDoubleQuote;Fans in all 50 states and over 200 countries around the world watched some of the league’s brightest stars along with a dazzling performance by Beyoncé in a historic day for the NFL&period;”<&sol;span><&sol;li>&NewLine;<li><span class&equals;"article-contentstyles&lowbar;&lowbar;ArticleQuoteText-pei0rm-9 jLCtOE">This year marked the first of a three-season partnership with Netflix to broadcast NFL games on Christmas Day&period;<&sol;span><&sol;li>&NewLine;<&sol;ul>&NewLine;